ABOUT THE POSITION:

We are seeking for a Sr. Marketing Manager, Growth Marketing. This Account-Based Marketing (ABM) Leader to lead our 1:few marketing initiatives. This role is crucial for developing and executing highly personalized campaigns that engage and convert key accounts. You’ll work closely with sales and the broader marketing team to identify target accounts and create tailored experiences that drive pipeline and revenue. This position reports to the Senior Director of Demand Generation.

EDUCATION:

• Required: Bachelor’s degree in a related field

REQUIRED EXPERIENCE:

• Proven experience in a B2B marketing role, with a strong focus on ABM, events, and customer marketing.
• At least 8 years of experience in a high growth marketing team
• Excellent project management and organizational skills.
• Strong communication and collaboration abilities.
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo).
• A creative and strategic thinker who can develop innovative ways to engage hard-to-reach accounts.
  Equal Opportunity Employer/Veterans/Disable

• Campaign Strategy & Execution: Design and execute multi-channel ABM campaigns targeting a select group of high-value accounts. This includes email, social media, direct mail, digital advertising, and personalized content.
• Account Research & Insights: In partnership with sales and product marketing, conduct in-depth research on target accounts to understand their business challenges, key stakeholders, and pain points. Use these insights to craft hyper-relevant messaging and offers.
• Content & Asset Development: Collaborate with content and product marketing teams to create custom content and assets, such as case studies, webinars, and personalized landing pages, that speak directly to the needs of target accounts.
• Event & Activation Management: Plan and manage tradeshows and events activations (e.g., executive dinners, workshops, and virtual roundtables) designed to engage key decision-makers within target accounts.
• Performance Analysis: Track and report on key ABM metrics, including account engagement, pipeline generated, and revenue influenced. Use data to optimize campaigns and inform future strategy.
• Sales Collaboration: Partner directly with the sales and SDR team to ensure tight alignment on account targeting, messaging, and follow-up activities.
  Requirements: