ABOUT THE COMPANY

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.
Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carr’s, Kings Food Markets, and Balducci’s Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.
Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.

WHAT YOU WILL BE DOING

The Senior Marketing Manager of In-Store Experience will be the strategic lead of the in-store channel. This position is highly collaborative with the Brand Marketing team and Division Marketing teams and will provide governance on how to best communicate messaging to our in-store customers focusing on semi-permanent institutional messaging, promotional campaigns, at shelf-communication and other in-store experiences (music, video boards, third party agencies, etc.)
The position will be based in Plano, TX.

MAIN RESPONSIBILITIES

• Develop overall strategy and hierarchy of in-store consumer messaging that aligns to brand standards
• Leverage data and insights to develop zones for various types of communications
• Serve as the subject matter expert for the organization to plan and execute in-store programs and marketing campaigns
• Participate in cross-functional teams during the entire lifecycle of development, including deployment and post-deployment activities.
• Anticipate upstream and downstream impacts of the project and works with internal business groups to adjust business tools and practices to support new features and functionality
• Present and secure approval from senior management and other key stakeholders, as necessary
• Partner with Strategic Brand team and Division Marketing teams on the role seasonality plays in-store and develop took kits that align to overarching seasonal Vis ID for divisions to leverage to build out in-store support.
• Improve production cost efficiencies through partnership with sourcing and enhanced lead time for campaign execution
• Bring national campaigns (Loyalty, Omnichannel, Brand, National Sales Events) to life in the store through strategic planning, direction to the creative execution team and collaboration with Divisions and Merchandisers
• Manage all in-store media including in-store radio, digital signing, video, etc.
• Collaborate with the shelf communication team to ensure clear and concise communication of pricing and promotions (healthy aisles, nutritional scoring, creative direction)
• Collaborate, plan and execute in-store programs with agency partners
• Align closely with divisions to execute national programs that weave into local management of in-store marketing
• Advisor and resource to Divisions for local needs
• Partner with Albertsons Media Collective on in-store partnerships to include Neptune, RTUI, etc.
• Partner with national center store Merchandising teams as needed
• Manage circular channel guidance for national campaigns
• Creative development (in partnership with Brand Marketing), execution, timelines and reporting on division adoption
  A copy of the full job description can be made available to you.