WHO WE ARE

Join a team that puts its People First! As a member of First American’s family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

WHAT WE DO

We’re looking for a creative and analytical UX and CRO testing lead with hands on experience in A/B and multivariate testing to join our Marketing team and lead the conversion rate optimization strategy for FAHW.com. In this role, you will craft user-centered interfaces and seamless digital experiences, own the experimentation roadmap, and design and implement experiments that drive measurable growth across user acquisition, conversion, and retention.

• Develop and execute a comprehensive CRO strategy to drive user acquisition, conversion, and retention.
• Own the experimentation roadmap: identify opportunities, define test plans, and implement A/B and multivariate tests using Optimizely to validate design decisions.
• Collaborate with design, development, and content teams to implement UX and functionality improvements based on test insights.
• Partner with Analytics to define KPIs, build a measurement framework, forecast performance, and evaluate test results.
• Monitor site performance and user behavior to generate data-backed hypotheses and uncover optimization opportunities across the customer journey.
• Help build and scale web optimization and experimentation processes that enhance team efficiency and execution.