At Aledade, we’re looking for a Sr. Marketing Specialist to lead and shape our event and trade show strategy, driving brand engagement, lead generation, and business growth through impactful events and conferences. You’ll work collaboratively across teams to strategically plan, execute, and optimize events with a focus on inclusivity, accessibility, and aligning with business objectives. Your role will be key in refining our national trade show strategy, improving logistics, and enhancing our overall presence. We value diverse perspectives and invite candidates from all backgrounds to help us make a meaningful impact on healthcare and our communities.
Candidates should be comfortable working remotely/work from home anywhere within the US.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 6+ years of professional experience in event planning and management, specifically trade show and conference execution
• Ability to travel domestically (up to 35% of the time)

WHO WE ARE:

Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we’ve become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you’re eager to join a collaborative, inclusive and remote-first culture - you’ve come to the right place.

• Lead comprehensive planning and execution of regional and national trade shows, conferences, and regional events, ensuring alignment with company objectives.
• Coordinate event design and onsite execution with our Demand Generation Product Portfolio, Brand Strategy, and Network Development teams to maintain consistent branding, successful lead generation tactics and experiential marketing tactics.
• Manage event ROI, budgets, vendor negotiations, contracts, and timelines, while proactively identifying and mitigating risks.
• Evaluate and improve trade show workflows and operations. Utilize event management platforms like Monday.com, Hubspot, and Salesforce to track, analyze, and improve event performance metrics.
• Provide mentorship and guidance for more junior members of the team.