The Sr. Marketing Technology & Lifecycle Manager is responsible for the management and optimization of the NNA’s marketing automation and digital communication platforms. This strategic role leads multi-channel campaign execution across email, SMS, push notifications, and web personalization while leveraging the Customer Data Platform (CDP) to enable sophisticated audience segmentation and journey orchestration. Working closely with Marketing, IT, and Analytics teams, this position drives revenue growth and customer retention through targeted communications at key points in the customer lifecycle. With a balance of strategic marketing expertise and technical execution capabilities, this position enhances customer engagement, drives conversions, and fosters long-term customer relationships through data-driven marketing practices that directly support NNA’s business objectives.
At the National Notary Association, our culture believes this should be everyone’s “Best Job Ever”, as evidenced by the many employees with a long tenure at the NNA. We offer a robust benefits program including medical, dental, vision, and life insurance, in addition to paid time off and Company holidays. You’ll also benefit from the Company’s 401(k) plan with Company match and Profit Sharing.
About Us: The NNA is the leading authority on the American Notary office, and we are committed to imparting knowledge, building community, and promoting sound professional standards of practice for the benefit and protection of the public.

EDUCATION & EXPERIENCE

• BA/BS, or relevant experience in lieu of a degree highly preferred, diploma required
• 5+ years of experience in marketing, with 3+ in email and campaign production role

TECHNICAL SKILLS

• Strong experience with customer engagement platforms (CEP) such as Braze, Marketo, Salesforce Marketing Cloud, or similar technologies
• Strong knowledge of Liquid scripting, REST APIs, and webhook integrations
• Working knowledge of HTML, CSS, and related technologies for email and web standards
• Technical proficiency in data-driven personalization, A/B testing, and performance optimization
• Strong analytical skills in attribution modeling and campaign performance analysis
• Familiarity with email/SMS regulations and compliance requirements

PREFERRED SKILLS (NOT REQUIRED)

• Braze or Marketo certifications (Braze Certified Marketer, Marketo Certified Expert, Optimizely CDP Certified)
• Experience with AI-driven segmentation and real-time behavioral targeting
• Familiarity with SQL, Python, or JavaScript for marketing automation
• Understanding of privacy & compliance regulations (GDPR, CCPA)

ELIGIBILITY REQUIREMENTS

• Interested candidates must submit a resume/CV and relevant design samples to be considered
• Must be willing to submit to a background investigation
• Must have unrestricted authorization to work in the United States