Sr Mgr, Demand Generation Mgmt at ServiceNow

Brussels, Flemish Region, Belgium -

Full Time

Start Date

Immediate

Expiry Date

20 May, 26

Salary

0.0

Posted On

19 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Regional Strategy, Go-To-Market Alignment, Programme Execution, Pipeline Acceleration, Stakeholder Management, Budget Management, B2B Marketing, SaaS, Campaign Management, Influencing Skills, Financial Accountability, Strategic Planning, Operational Execution, Data-Driven Decision Making

Industry

Software Development

Description

Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description Role Overview: The M4 Senior Manager for Marketing Benelux is responsible for driving regional marketing strategy and execution across Belgium, Netherlands, and Luxembourg, ensuring alignment with the North marketing strategy while delivering impactful programmes that accelerate pipeline and growth. This role combines strategic planning with hands-on execution, balancing scale with local market relevance. Key Responsibilities: Regional Strategy & GTM Alignment: Define and implement the Benelux marketing strategy in alignment with North regional priorities and global objectives. Partner with sales leadership to ensure marketing plans support go-to-market strategies and revenue targets. Programme Execution & Local Impact: Deliver integrated marketing campaigns and events (online and physical) that drive pipeline acceleration and adoption. Ensure programmes are scalable across Benelux while maintaining cultural and market-specific relevance. Stakeholder Engagement: Build strong relationships with sales, partners, and cross-functional marketing teams across Benelux. Act as the advocate for Benelux needs within the broader EMEA marketing organisation. Regional Alignment & Advocacy: Align closely with North marketing strategy and secure resources and support for Benelux initiatives. Represent Benelux priorities in regional planning forums and influence decision-making at senior levels. Budget Management: Own and manage the Benelux marketing budget, ensuring optimal allocation and compliance with financial guidelines. Monitor spend effectiveness and report on ROI for all major initiatives. Qualifications 8+ years of experience in B2B marketing, with at least 3 years in a leadership role within technology or SaaS industries. Proven ability to develop and execute regional marketing strategies that drive growth and pipeline acceleration. Strong stakeholder management and influencing skills across multiple countries and functions. Expertise in budget planning and financial accountability. Excellent communication skills in English; proficiency in Dutch or French is a plus. Preferred Attributes: Strategic thinker with strong operational execution capabilities. Ability to balance scale with local market impact. Collaborative leader who thrives in a matrixed organisation. Data-driven approach to decision-making and performance optimisation. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. Employee Type: Regular Region: EMEA - Europe, Middle East and Africa Work Persona: Flexible

Responsibilities

The Senior Manager is responsible for driving the regional marketing strategy and execution across Belgium, Netherlands, and Luxembourg, ensuring alignment with the North marketing strategy to accelerate pipeline and growth. This involves delivering integrated marketing campaigns and events while balancing scale with local market relevance.