THIS IS WHERE YOU SAVE AND SUSTAIN LIVES

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.
Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.
Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.
Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission.

WHAT YOU’LL BE DOING

As a global upstream Product Marketing Manager, you will lead the strategic development, management and growth of the support surfaces portfolio. This portfolio has an annual revenue target of approximately $175M. You will independently lead and coordinate cross-functional teams in a matrix organization to drive profitable portfolio growth globally.

• Cultivate a deep and nuanced understanding of global market dynamics, competitive insights, and industry trends, with a focus on applying this knowledge to drive innovation and growth.
• Own and drive completion of the go-to-market strategy.
• Leverage strong data analytics to size markets and define growth rates.
• Gather intelligence on macro environmental trends including: manufacturing & technology, medical & innovation, regulatory and market access and sustainability.
• Develop a deep understanding of the competitive landscape, including the market positioning, strategies, and tactics of key competitors, to inform the development of a competitive strategy and portfolio.
• Engage with cross-functional teams to identify and prioritize customer opportunities, and develop innovative solutions to meet these needs.
• Drive in partnership with downstream marketing the design and implementation of product launch plans that achieve business results, including value proposition development, segmentation analysis, targeting strategies, positioning statements, sales enablement plans, and messaging frameworks.
• Build connectivity strategies into new to market solutions.
• Develop comprehensive roadmaps to include growth opportunities (organic and inorganic), evidence generation strategies and geographical expansion.
• Collaborate with device connectivity team to understand connectivity opportunities and how Baxter solutions bring connectivity to life to inform roadmaps.
• Lifecyle management of products, including product launch, phase-out, incremental improvements and line extensions.
• Lead review of all geographical expansion cases and initial regulatory assessments.
• Assist the strategy and analytics team in analyzing the health of the Care and Connectivity Solutions portfolio, as well as streamlining production when necessary.
• Travel globally up to 30% of the time.