At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.
Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility
Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future
Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team
Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress
Find a way - Never settle, no excuses, nothing is impossible. Just make it happen
Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.

SENIOR PRODUCT MANAGER | ACORNS

Acorns is seeking a strategic, customer-obsessed Senior Product Manager to drive new subscriber growth. This role will own the Onboarding experience for new customers, delivering both innovative and incremental solutions to help everyday Americans get set up to save and invest. You will focus on rapid experimentation, conversion rate optimization, subscription monetization, and partner with Growth Marketing to scale acquisition volume.
The ideal candidate thrives in fast-paced environments, brings a deep understanding of customer psychology to every decision, and has a strong foundation in data analytics and behavioral economics. You will be responsible for establishing the first impression with customers, developing a relationship of trust and guidance, and effectively delivering value as soon as possible, inspiring them to become lasting paid subscribers.

• Own the new customer onboarding roadmap – from visitor to paid subscriber, identifying and executing a mix of big bets and iterative optimizations across registration, pricing, product activation, and billing
• Run rapid experimentation loops and A/B tests that improve conversion rates, reduce friction, and drive incremental subscriber growth
• Champion a customer-first mindset and integrate behavioral economics and emotional drivers into product design and decision-making
• Leverage customer insights, research, and behavioral data to inform product decisions with empathy and precision
• Partner closely with Growth Marketing to align on growth strategy, customer segmentation, campaign targeting, and shared KPIs
• Collaborate with Finance to model business impact, estimate opportunity sizes, and track performance against company goals
• Work closely with Analytics to uncover growth opportunities, design experiments, and interpret results
• Build strong relationships cross-functionally with engineering, design, legal, compliance, and marketing to drive initiatives from concept to launch with speed and accountability