Sr. Product Marketing and Communications Consultant at CATERPILLAR ASIA PTE LTD

, , United States -

Full Time

Start Date

Immediate

Expiry Date

22 Feb, 26

Salary

165840.0

Posted On

24 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Content Creation, Storytelling, Design, Branding, Market Research, Positioning, Presentation Skills, Data-Driven Improvement, Customer Focus, Creativity, Effective Communications, Relationship Management, Strategic Thinking, Analytical Skills, Graphic Design, Technical Content Development

Industry

Machinery Manufacturing

Description

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics and AI capabilities to help our customers build a better, more sustainable world. Job Summary: Caterpillar Inc. is seeking a distinguished Product Marketing Consultant to oversee the strategic marketing initiatives and execution for a newly developed ERP/CRM platform based on Microsoft Dynamics 365, designed specifically for Caterpillar Dealers. This includes developing and executing go-to-market plans for our ERP/CRM platform, turning tech talk into everyday benefits, and launching campaigns that get Caterpillar dealers excited and on board. This role will be focused on creating content that’s clear and engaging to read or watch—from websites and blogs to emails and presentations. You’ll make sure everything hits the right note for both dealership leaders and engagement teams, keeping things simple and effective. This in-person position demands a high level of creativity, strong design acumen, and deep knowledge of contemporary digital product marketing. The role is hands-on, with an expectation to actively use the product and leverage a variety of tools to create engaging product marketing content that makes complex capabilities easy to understand. If you’ve got a knack for blending sharp B2B product marketing skills with the energy and creativity of consumer-focused campaigns, this role could be a great fit. We’re looking for someone who can make complex ideas simple and engaging. Additional Info: Candidate will be required to provide design samples What You Will Do: Go-to-Market Strategy: Formulate and administer comprehensive product marketing strategies for the ERP/CRM platform. Effectively translate technical specifications into customer-oriented advantages and orchestrate coordinated product launch campaigns to enhance adoption among Caterpillar dealers. Content Creation & Storytelling: Produce persuasive, clear, and engaging communications across a spectrum of channels—including websites, blog articles, email campaigns, presentations, and more. Develop exemplary content designed to resonate with both dealership leadership and sales teams, upholding the highest standards of clarity and simplicity. Tech to Story Translation: Partner daily with product managers and engineers to convert product roadmaps, release notes, and technical features into clear value stories, visuals, and demos for executive and end user audiences. Design & Branding: Cooperate with designers, and frequently act in a design capacity, to generate visually compelling marketing materials (slide presentations, web pages, user guides, videos, etc.). Apply advanced B2C design principles, ensuring that all assets are consistent with established branding guidelines and exhibit visual distinction. Market Research & Positioning: Regularly collect dealer insights and data to inform and refine ongoing marketing strategies. Conduct in-depth analyses of market dynamics, customer challenges, and competitive offerings to establish robust product positioning and differentiation. Presentations & Demonstrations: Prepare and deliver sophisticated presentation decks and product demonstration narratives that parallel the standards of leading consumer product launches. Clearly articulate compelling value propositions to executive stakeholders and end-users. Metrics & Data-Driven Improvement: Define, monitor, and assess key performance indicators (KPIs) related to marketing initiatives (including lead generation, engagement, and conversion rates). Employ data-driven approaches and AI-enabled analytics to enhance strategies and maximize return on investment. What You Will Have: Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. Considerations For Top Candidates: Bachelor’s degree in Marketing and/or Communications preferred Extensive experience in product marketing strategies to drive buy-in and adoption of product offerings Extensive experience creating and executing marketing strategies focused on technical content development Demonstrated success in developing product narratives, executing go-to-market strategies, and promoting the adoption of technology-based products. Ideal experience may include B2B marketing, go-to-market and creative agency Graphic Design expertise (you must be able to write and design your own PowerPoints and one pager content). Sample/Portfolio work required Proficiency with design tools (Adobe Creative Cloud, Figma, Keynote/PowerPoint, Office 365 Suite) and/or direct creation of marketing collateral. Superior writing and communication capabilities. Proficient in producing clear, influential copy across technical, narrative, and micro-copy formats. Analytical & Data-Driven: Solid foundation in marketing analytics (Google Analytics, etc.), A/B testing, and funnel optimization. Adept at interpreting data to inform actions and strategies. Summary Pay Range: $110,520.00 - $165,840.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. Benefits: Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. Medical, dental, and vision benefits* Paid time off plan (Vacation, Holidays, Volunteer, etc.)* 401(k) savings plans* Health Savings Account (HSA)* Flexible Spending Accounts (FSAs)* Health Lifestyle Programs* Employee Assistance Program* Voluntary Benefits and Employee Discounts* Career Development* Incentive bonus* Disability benefits Life Insurance Parental leave Adoption benefits Tuition Reimbursement * These benefits also apply to part-time employees Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers. Posting Dates: November 23, 2025 - November 30, 2025 Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Not ready to apply? Join our Talent Community. There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar. Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.

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Responsibilities

Oversee strategic marketing initiatives for a newly developed ERP/CRM platform. Develop and execute go-to-market plans and create engaging content for Caterpillar dealers.