Sr. Product Marketing Manager, Consumer Financial Services at PayPal

San Jose, California, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Jan, 26

Salary

0.0

Posted On

21 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Cross-Functional Collaboration, Go-To-Market Strategy, Market Research, Data Analysis, Customer Insights, Program Management, Analytical Skills, Communication Skills, Storytelling, Stakeholder Management, Creative Excellence, Performance Metrics, Optimization, Leadership, Digital Products

Industry

Software Development

Description

Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives Own and manage product roadmaps, prioritization, and discussions with stakeholders Identify and quantify new opportunities based on market trends, customer needs, and research Develop go-to-market strategies, including positioning, messaging, and value propositions for key products Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints Coordinate product launches and marketing plans with Product, Sales, and Marketing teams Advocate for customer needs and insights to guide product development and marketing strategies Monitor competitors and industry trends to refine positioning and messaging Measure the success of go-to-market initiatives and their impact on product adoption and revenue Ensure legally approved messaging and guidance is developed and maintained across channels Customer & Market Insights: Partner with Insights and Analytics teams to identify adoption drivers, unmet needs, and market trends shaping subscription and loyalty engagement. Stay ahead of industry trends to identify new opportunities Cross-Functional Collaboration: Work closely with Product, Commercial, Design, and Consumer Insights to align on product vision, roadmap, and market needs. Act as the voice of the customer in product development discussions. Go-to-Market Leadership: Lead the end-to-end go-to-market strategy including product launches, feature updates, and ongoing marketing campaigns to drive awareness, consideration, adoption, and growth. Creative Excellence: Work with your Marketing and Creative counterparts to uphold creative excellence and consistent voice of consumer throughout campaigns. Performance Metrics & Optimization: Define key performance indicators (KPIs) and measure the success of product marketing initiatives. Use data-driven insights to optimize campaigns and inform future strategies. Partner with Marketing Analytics to post-mortem launches and set us up for a successful learning agenda. Stakeholder Management: Effectively engage senior stakeholders across the company, keeping them informed about performance and quickly escalating and unblocking any challenges. Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience. As the Manager of CFS Product Marketing, you will be responsible for crafting product marketing vision and narrative, partnering closely with cross-functional teams across Loyalty on inbound and outbound product marketing initiatives to deliver on our strategic goals. Bachelor's degree in Marketing, Business, or a related field; MBA preferred. Strong Program Management skills, highly organized You have 8-10 years of product marketing experience, with at least 5 years in a leadership role, ideally within tech, fintech, or consumer digital products. Proven track record of successfully launching and growing digital products in a highly competitive market. Strong analytical skills with a deep understanding of market research, data analysis, and customer insights. Exceptional communication and storytelling skills, with the ability to translate complex product features into clear, compelling messaging. Demonstrated ability to lead cross-functional teams and work effectively in a fast paced, matrixed environment.

Responsibilities

Lead cross-functional teams to deliver product initiatives and manage product roadmaps. Develop go-to-market strategies and coordinate product launches while advocating for customer needs.