WHO WE ARE:

At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results.
Product Marketing Managers are responsible for developing and executing effective marketing Go-To-Market for our solutions. This individual contributor serves as the product’s strategic advocate, collaborating cross functionally across departments including product management, marketing, sales, and customer success to support business growth. This role develops messaging, positioning, and launch strategies that drive adoption, revenue, and customer satisfaction. They handle market research on current market trends, influence pricing and packaging, guide sales teams, and take part in presentations and events. Product marketers are the voice of the customer, researching buyer needs and experiences and translating these findings into product roadmaps in coordination with product management, as well as competitive counter-tactics.

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• Develop and execute end-to-end product marketing strategies including market research, product positioning, messaging, and launch plans that optimize programs including new business, increased cross-sell and positive ROI

• Craft compelling positioning & messaging that underscores the value propositions, differentiates our solutions, and aligns with our corporate strategy to increase buyer engagement and solution win rates. Lead cross-functional efforts for product launches, collaborating with product management, marketing, sales, enablement, and customer success
• Accomplish results by coaching and guiding colleagues as a project-based leader; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards, and managing initiatives through an effective portfolio management framework to deliver against key financial targets
• Conduct market research, customer interviews, and competitive analysis to understand customer needs and market trends, translating these findings into product roadmap recommendations, enhanced competitive tactics, and GTM strategies including the definition of product offerings, pricing, geographic coverage, and channel penetration
• Utilize various channels to gain knowledge of customer use of current products, additional opportunities and buyer demands
• Monitor the latest technology and Product Marketing trends through data-driven analysis and serve as a subject matter expert for Product Marketing activities, identifying and applying best practices in product marketing