Sr. Product Marketing Manager - Frontline Experience & Recognition at Samsara

, , United States -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

196500.0

Posted On

06 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, B2B SaaS, Logistics, Management Consulting, Customer Engagement, Strategic Storytelling, Go-to-Market Strategy, Sales Enablement, Content Creation, Customer Advocacy, Data Analysis, Project Management, Leadership, Communication Skills, Customer-Centric Storytelling, Analytical Skills

Industry

Software Development

Description

Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the role: Samsara is looking for a Senior Product Marketing Manager - Frontline Experience & Recognition to own the go-to-market strategy and drive adoption for the application experience used by frontline workers. These are the drivers, mechanics, construction workers, and delivery people that make our economy run. This is a unique role that blends the power of Samsara’s world-class enterprise solution with the day-to-day reality of the frontline workers who use the technology. Every day, legions of drivers, managers, and other critical employees use Samsara as the core of their daily workflows. You will be responsible for building the strategy and narrative for engaging with these users, driving continuous adoption and retention, and packaging the full solution for our GTM teams. Successful candidates will have experience with apps and products where the buyer and end-user are on distinct journeys. The ideal candidate is a strategic storyteller and a well-rounded go-to-market thinker who can blend deep customer empathy with technical depth and flawless execution. Experience in end-user loyalty and user engagement is a strong plus. This is a high-impact, dynamic position on a mission-driven team. You will be a key player in a fast-moving part of the business with regular exposure to senior leadership, and you will thrive in an environment that values proactive ownership over a predictable, step-by-step day. This is a remote position open to candidates based in the United States. You should apply if: You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely. You are a strategic operator: You can connect the dots across product, sales, and marketing, turning customer insights into successful go-to-market strategies. You are a builder: You want to shape how a category-defining product grows and evolves, not just execute what’s already been defined. You can operate autonomously and make insights-driven decisions that drive business impact. You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment. You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers. You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. In this role, you will: Drive Go-to-Market Strategy: Develop and execute end-to-end product launch plans for the end user experience. Fuel Product Adoption and Loyalty: Design and run programs focused on driving the adoption and continuous engagement of recently launched products within our customer base. Empower Our Sales Team: Create and deliver high-impact sales enablement materials, including training, battlecards, competitor insights, and core messaging to help our sales team win. Create & Shape Content: Collaborate with marketing, comms, and video teams to create and vet compelling, customer-facing content that communicates our product value. Be the Voice of the Customer: Engage regularly with customers through beta programs, feedback sessions, and events to build advocacy and gather insights. Influence the Roadmap: Partner closely with Product Management to provide feedback from the field and influence the future direction of our safety products. Measure What Matters: Analyze performance dashboards to measure product adoption, campaign effectiveness, and key business metrics, reporting on progress to leadership. Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices. Minimum requirements for the role: 5+ years in Product Marketing with a focus on B2B SaaS, Logistics, or Management Consulting experience. Demonstrate experience in working with or marketing to end users in a technology or logistics company (e.g. working in driver engagement at a rideshare company or pilots at an airline) Demonstrate a deep understanding of distinct profiles and messaging as a function of the customer journey. Practice a mission-critical, commercial mindset with deep empathy for B2B sales channels and experience helping them win deals. Act as a proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution. Have executive presence and polished communication skills, with the credibility to "command a room" and present to senior leadership. Excel at customer-centric storytelling, translating technical features into clear value, and eagerly engaging directly with customers. Strong strategic and analytical skills, with the ability to synthesize complex data into clear, actionable insights. Excellent project management and leadership skills, with a proven ability to influence and drive alignment across cross-functional teams. Bachelor’s degree required, MBA preferred. An ideal candidate also has: Past experience in building and deploying loyalty products. Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually. We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market. The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. $116,917—$196,500 USD At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact. Benefits Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more. Accommodations Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process. Flexible Working At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. Fraudulent Employment Offers Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.

Responsibilities

Develop and execute end-to-end product launch plans for the end user experience. Design and run programs focused on driving the adoption and continuous engagement of recently launched products within our customer base.