Sr. Product Marketing Manager - Growth (PLG) at Klaviyo

San Francisco, California, United States -

Full Time

Start Date

Immediate

Expiry Date

12 May, 26

Salary

174000.0

Posted On

11 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Growth Marketing, Product-Led Growth, PLG Funnel, Free-to-Paid Conversion, Cross-Sell, Funnel Optimization, Customer Insight, Messaging, Experimentation, Lifecycle Marketing, User Journeys, Positioning, Value Narratives, Data-Informed, Iteration

Industry

Marketing Services

Description

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. We’re looking for a strategic and execution-minded Growth Sr. Product Marketing Manager to join our Product Marketing team and help accelerate Klaviyo’s product-led growth motion. In this role, you’ll focus on self-serve growth across the PLG funnel, with an emphasis on free-to-paid conversion, cross-sell, and funnel optimization. You’ll partner closely with Product, Lifecycle Marketing, Web, and Data teams to design and execute growth initiatives that help customers discover value faster and expand their use of Klaviyo. This role is ideal for a PMM who loves the intersection of customer insight, messaging, and experimentation, and who’s motivated by measurable business impact. If you thrive in a fast-paced environment, enjoy turning insights into action, and want to shape how product-led growth works in practice, this role is for you. How You’ll Make a Difference: Defining growth opportunities across the PLG funnel, from activation through conversion and expansion Partnering with Product teams to shape and execute growth initiatives and experiments Developing hypotheses, success metrics, and messaging to support free-to-paid conversion Optimizing key user journeys, including post-sign-up onboarding, in-product education, and upgrade moments Crafting growth-focused positioning and messaging tailored to user intent and lifecycle stage Supporting cross-sell initiatives by defining value narratives and in-product education across the product portfolio Partnering with Lifecycle Marketing and Web teams to align in-product, lifecycle, and website experiences Translating learnings from experiments into repeatable growth plays and best practices Who You Are: 5+ years of experience in Product Marketing, Growth Marketing, or related roles, working on product-led or self-serve SaaS products Strong understanding of growth funnels, experimentation, and conversion optimization Have a strong bias toward action — you move quickly from insight to execution and learn through iteration Comfortable operating in ambiguity and making progress with imperfect information Oriented toward outcomes and impact, not just plans or process Data-informed and curious, using insights to prioritize, test, and refine ideas Collaborative and effective at influencing cross-functional partners to move work forward Thrive in a fast-paced, dynamic environment and enjoy building and iterating quickly Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process. Base Pay Range For US Locations: $116,000—$174,000 USD Get to Know Klaviyo We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us. AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice. Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law. IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls. By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).

Responsibilities

This role focuses on defining growth opportunities across the Product-Led Growth (PLG) funnel, from activation through conversion and expansion, by partnering with Product teams to shape and execute growth initiatives and experiments. Responsibilities include optimizing key user journeys, crafting growth-focused messaging, and supporting cross-sell initiatives by defining value narratives.