WHO WE ARE

Kentik is the network intelligence platform for modern infrastructure teams. Unlike traditional monitoring and observability tools, we demystify complex network operations, enabling organizations to deliver applications and innovation at scale. Built by network experts to make critical insight accessible to every engineer, Kentik is the real-time source of truth that understands every network in context — from data center to cloud to the internet. This single platform unifies and correlates cloud, device, flow, synthetic data to turn telemetry into action. Market leaders like Akamai, Booking.com, Dropbox, and Zoom rely on Kentik to run, manage, and optimize their networks.

You’re passionate about helping technology solutions land with executive buyers — CIOs, CTOs, CISOs, and other strategic stakeholders. You know how to translate deep technical value into strategic business outcomes. You’re comfortable messaging to executive sponsors in enterprises and service providers. You thrive on teamwork, driving cross-functional alignment, telling compelling stories about technology value props, and building the assets sales needs to sell higher in the organization. You are scrappy, high empathy, low ego, and love partnering across Product, Sales, and Marketing to drive real business impact.

• Develop buyer persona strategy, messaging, positioning, and storytelling for executive and security-focused buyers across Kentik’s platform
• Own buyer journey mapping and help develop GTM strategy and programs to optimize the journey for enterprise and service provider buyers
• Own strategic messaging and enablement for DDoS Defense, integrating it into broader network intelligence, risk mitigation, and resiliency narratives for both enterprise and service provider audiences
• Strategize and execute product launches for security solutions, positioning both technical value and business outcomes
• Own Kentik’s value selling assets and create ROI models, cost calculators, and business value assessments (BVA) to equip sellers for high-level value conversations
• Create and deliver enablement materials focused on executive personas (e.g., decks, playbooks, objection handling for business cases)
• Co-own security-related competitive intelligence with Product Management and develop effective executive- and security-focused battlecards
• Collaborate with revenue marketing to support integrated campaigns targeting strategic buyer personas
• Work closely with PMMs aligned to practitioner audiences to ensure cohesive storytelling from practitioner value to executive impactPartner directly with Product Management and Sales Leadership to gather field insights, win-loss analysis, and continually optimize GT

WHAT YOU’LL DO

You’re passionate about helping technology solutions land with executive buyers — CIOs, CTOs, CISOs, and other strategic stakeholders. You know how to translate deep technical value into strategic business outcomes. You’re comfortable messaging to executive sponsors in enterprises and service providers. You thrive on teamwork, driving cross-functional alignment, telling compelling stories about technology value props, and building the assets sales needs to sell higher in the organization. You are scrappy, high empathy, low ego, and love partnering across Product, Sales, and Marketing to drive real business impact.

• Develop buyer persona strategy, messaging, positioning, and storytelling for executive and security-focused buyers across Kentik’s platform
• Own buyer journey mapping and help develop GTM strategy and programs to optimize the journey for enterprise and service provider buyers
• Own strategic messaging and enablement for DDoS Defense, integrating it into broader network intelligence, risk mitigation, and resiliency narratives for both enterprise and service provider audiences
• Strategize and execute product launches for security solutions, positioning both technical value and business outcomes
• Own Kentik’s value selling assets and create ROI models, cost calculators, and business value assessments (BVA) to equip sellers for high-level value conversations
• Create and deliver enablement materials focused on executive personas (e.g., decks, playbooks, objection handling for business cases)
• Co-own security-related competitive intelligence with Product Management and develop effective executive- and security-focused battlecards
• Collaborate with revenue marketing to support integrated campaigns targeting strategic buyer personas

• Work closely with PMMs aligned to practitioner audiences to ensure cohesive storytelling from practitioner value to executive impactPartner directly with Product Management and Sales Leadership to gather field insights, win-loss analysis, and continually optimize GTM

STUDIES HAVE SHOWN THAT SOME CANDIDATES TEND TO APPLY TO JOBS ONLY IF THEY MEET 100% OF THE QUALIFICATIONS. WE ENCOURAGE YOU TO APPLY IF YOU MEET MOST OF THE CRITERIA - EVEN IF YOU DON’T MATCH ALL OF THE QUALIFICATIONS, YOUR SKILLS AND EXPERIENCE COULD BE VALUABLE IN THIS ROLE!

• 5+ years of experience marketing to CIO, CTO, VP Infrastructure, CISO, VP Operations, or similar personas in B2B SaaS, infrastructure, or cybersecurity spaces
• Skilled at articulating complex infrastructure and security solutions (e.g., DDoS mitigation, network observability, cloud networking) in terms of business risk, operational resilience, and strategic advantage
• Experience developing strategic sales tools like ROI calculators, business value assessments, benchmark reports, and risk narratives
• Knowledgeable about enterprise and/or service provider network architectures, operational models, and the shifting demands of digital, cloud, and AI transformation
• Excellent communication skills, and ability to channel expertise and opinion into effective partnerships with internal stakeholders and field enablement sessions.
• Self-directed, collaborative, highly organized, and motivated to drive measurable GTM outcomes
• Strong familiarity with the buying process for complex technical solutions, including multi-threading and executive sponsorship dynamics

The compensation range for this position is: $145,000 - $195,000. This range reflects the low and high end of the U.S. compensation range Kentik reasonably and generally expects to pay the hired candidate in this role. The actual compensation offered may be lower or higher than the stated range depending on various factors, including but not limited to:

• Experience with the skill sets required for success
• Demonstrated competencies and potential
• A geographic market-based approac