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Sr. Product Marketing Specialist – ALM at PTC

Munich, Bavaria, Germany -

Full Time

Start Date

Immediate

Expiry Date

16 Mar, 26

Salary

0.0

Posted On

16 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Digital Marketing, Project Management, Communication Skills, Cross-Functional Collaboration, Marketing Analytics, GenAI Platforms, Data Analysis, Go-To-Market Strategy, Webinars, Paid Campaigns, Virtual Events, Competitive Positioning, Sales Alignment, Content Updates, Campaign Execution

Industry

Software Development

Description

Partner with ALM segment leaders and field marketing teams to design and execute global and regional go-to-market programs. Plan digital marketing initiatives, including webinars, paid campaigns, virtual events, and third-party promotions. Review market data and competitive positioning to recommend messaging and content updates Measure and report on program performance to drive optimization and inform decision-making. Align closely with sales teams to ensure marketing is driving qualified opportunities and supporting pipeline goals. Collaborate cross-functionally with creative, product, and demand generation teams to ensure consistent messaging and flawless campaign execution. You're a proactive marketer who understands how to turn strategy into execution and data into insight. You take pride in producing high-quality work, excel in managing multiple initiatives, and enjoy the challenge of connecting complex technology to business value. 2-5 years of B2B product marketing experience, ideally within enterprise software, engineering, or manufacturing technology. Strong project management and communication skills, with a track record of cross-functional collaboration. Familiarity with marketing analytics and GenAI platforms or interest in developing deep expertise in them. A results-driven mindset with comfort analyzing marketing impact and adjusting strategies accordingly. A desire to grow your career in a global tech company recognized for innovation and industry leadership.

Responsibilities

The role involves partnering with segment leaders and marketing teams to design and execute go-to-market programs while measuring and reporting on program performance. It also requires collaboration with sales teams to drive qualified opportunities and support pipeline goals.