ABOUT HOLY

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe’s fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we’ve profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, and the UK. Now scaling our retail business, we’re on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world’s best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 100+ people aims high (Coca-Cola, we’re coming for you!).

ABOUT THE POSITION

After profitably scaling our online business to over €150M in less than four years, we launched into retail last year — and have already landed +5,000 stores across Germany and Austria. We’ve introduced two product categories and placed over 20K displays in stores. Now, we’re preparing to scale this success further with more products, more campaigns, and international expansion.
To make this happen, we’re looking for YOU — a (Sr.) Retail Campaign Manager to be the operational engine behind our next wave of retail growth. This role offers a unique opportunity to work at the heart of cross-functional collaboration, ensuring our retail GTM campaigns land with impact, precision, and speed. You’ll drive campaign excellence across Sales, SCM, Creative, and Marketing, while building the scalable infrastructure that powers HOLY’s international rollouts.
Given our momentum, your potential for ownership and impact is huge.

ABOUT US

Holy Energy GmbH (HOLY)
Saarbrücker Str. 37
10405, Berlin

RESPONSIBILITIES:

• Own campaign alignment across functions: Act as the operational glue between SCM, Logistics, Design, and Retail to ensure GTM timelines are met and key campaign moments run smoothly. Lead coordination across stakeholders to maintain launch readiness.

• Drive execution of retail campaigns: Manage timelines, checklists, calendars, and deliverables across key account management, trade marketing, field sales and digital channels. Ensure campaigns are executed with speed, clarity, and accountability — from planning through launch.

• Build GTM infrastructure and lay the foundation for international scale: Create and evolve core tools to enable repeatable, high-quality campaign execution. Ensure these systems are robust enough to scale across markets and act as the operational backbone for future international GTM rollouts.

Intro Call: A 30-minute screening with Luca, our Talent Partner. You’ll talk about HOLY, the role, your experience, and whether our expectations align.

• Hiring Manager Interview: You’ll meet Joanna, our Sr. Venture Development Manager who has been a key player in building and launching our Retail business.
• Case Study & On-Site Interview: Once the first interviews go well, you’ll receive a short case study and come into our Berlin HQ to discuss it. You’ll also meet your team, incl. our Retail Director Ben.
• Founder Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze , one of our HOLY Founders. This gives both you and us the opportunity for a final check.
• Offer & Decision: If everything aligns, we’ll make you an offer and look forward to building HOLY France together