COMPANY & CULTURE:

At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Advertising, Communications, Business or a related field required.
• 5+ years of experience in digital and performance media, with 3+ years focused on retail media across leading Retail Media Networks.

KNOWLEDGE, SKILLS, & ABILITIES:

• Expertise in Amazon Ads, Walmart Connect, Instacart, and other retail media platforms.
• Strong analytical skills with a deep understanding of digital KPIs, attribution models, and media effectiveness.
• Proficiency with retail media tools such as Amazon Marketing Cloud (AMC), Pacvue, Skai, Flywheel, CitrusAd, or Criteo.
• Excellent communication and project management skills.
• Experience working in a cross-functional, matrixed environment.
• Experience in CPG, food & beverage, or retail; prior agency or in-house retail media experience is required.
• Strong grasp of omnichannel media strategies and the digital shopper journey.
• Familiarity with broader paid media channels (search, social, video).
• Experience integrating retailer sales data (e.g., IRI, Nielsen, Retail Link) with media performance metrics.
• Knowledge of trade marketing and retailer.com operations is a plus.

GT’S EMPLOYEE EXPERIENCE (BENEFITS/PERKS):

• Health Insurance: Medical, Dental, Vision, & Life Insurance
• 401K with Matching
• Employee Assistance Program
• Discounts on the amazing GT’s product line
• Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)

This role will lead the planning, activation, and optimization of paid retail media campaigns across our portfolio of brands on major Retail Media Networks. The Sr. Retail Media Manager plays a key role in driving product visibility, conversion, and sales at top retailers through insight-led, high-performing media strategies. This role requires strong collaboration with cross-functional teams including Brand, Shopper Marketing, and Sales, as well as external partners such as agencies and platform account reps. In addition to retail media expertise, this role will have a well-rounded understanding of paid media and be ready to support cross-channel planning, trafficking, reporting, and billing as needed.

• Develop and lead full-funnel retail media strategies to support new product launches, promotions, and evergreen campaigns.
• Own channel planning and media investment across RMNs, aligning spend to brand objectives, retailer priorities, and seasonal business goals.
• Collaborate closely with the Shopper Marketing team to ensure alignment between retailer initiatives and paid media.
• Oversee day-to-day campaign execution across multiple RMNs including Amazon Ads, Walmart Connect, Instacart, and Criteo.
• Manage campaign setup, pacing, and optimizations using self-serve tools, including audience targeting, keyword strategy, budget allocation, and creative alignment.
• Coordinate media briefs, campaign timelines, and delivery of creative assets.
• Track and analyze campaign performance using KPIs such as ROAS, CTR, CVR, and incrementality.
• Monitor campaigns daily and implement data-driven optimizations to improve outcomes.
• Provide regular performance reporting and post-campaign recaps with actionable insights for internal stakeholders.
• Serve as the internal retail media subject matter expert; provide guidance and education to cross-functional teams.
• Partner with the Brand team to ensure campaign messaging and creative assets are aligned with strategy.
• Manage relationships with RMNs, platform partners, and external agencies.
• Support the broader Paid Media team on non-retail initiatives including cross-channel planning, trafficking, reporting, and billing.
• Perform other duties and responsibilities as assigned, in support of team and business objectives.