Sr. Social Media Manager at Franki

San Diego, California, United States -

Full Time

Start Date

Immediate

Expiry Date

11 Jun, 26

Salary

150000.0

Posted On

13 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Content Creation, Short-Form Video, Campaign Planning, Content Production, Editing, Campaign Management, Creator Collaboration, Content Calendar Management, Community Engagement, Performance Tracking, Trend Analysis, Brand Building, Growth Driving, Independent Operation, Creative Direction

Industry

technology;Information and Media

Description

About Franki Franki is a discovery and rewards app that helps people decide where to go — and rewards them for going. We make it easier to find great local restaurants, bars, and experiences through video recommendations, then close the loop with rewards when users spend. We sit at the intersection of discovery, content, and rewards. Our goal is to reduce decision fatigue, build trust through real experiences, and turn going out into something more rewarding for everyone. We’re a fast-moving startup where strategy matters, execution matters more, and shipping consistently is non-negotiable. About the Role We’re hiring a senior Social Media Manager to co-own Franki’s social strategy with the Director of Marketing and fully own execution across channels. This role is equal parts strategy, creative direction, and hands-on making. You’ll be responsible for translating positioning and growth goals into content that actually ships: ideas, scripts, videos, campaigns, collaborations, posting, and iteration. Instagram and TikTok are the primary focus. This role is for someone who knows how to build a brand and drive growth, can operate independently, and thrives in fast, ambiguous environments. Key Responsibilities Own Franki’s social strategy, including channel strategy, content pillars, and campaign planning Fully own execution: content creation, publishing, campaigns, and ongoing optimization Create social-first content, especially short-form video (concepting, scripting, filming, editing) Lead social campaigns tied to product launches, rewards, seasonal moments, and local culture Collaborate with creators and internal teams to produce high-quality, on-brand content Manage posting cadence and content calendar end to end Own community engagement across platforms (comments, DMs, outbound engagement) Track performance, identify what’s working, and iterate quickly based on data and trends Stay ahead of platform trends and move fast on timely opportunities What We’re Looking For 5–7 years of experience managing social media for a consumer brand or consumer app Proven ability to grow and engage audiences on Instagram and TikTok Strong creative instincts and hands-on content production skills Experience owning campaigns from idea through execution and analysis Comfortable being on camera and directing others when needed Highly organized, self-directed, and able to manage multiple initiatives at once Clear communicator who can collaborate closely with marketing, product, and creators Based in Southern California (Los Angeles preferred) Why You’ll Love Working at Franki Competitive compensation and benefits High ownership and real impact on a growing product and brand Creative freedom with clear goals and accountability A team focused on building something useful, not just loud Salary range: $120,000–$150,000 Candidates should provide a portfolio or examples of social work as part of the initial screening process.

Responsibilities

This role involves co-owning the social media strategy with the Director of Marketing and fully executing across channels, focusing heavily on content creation, publishing, campaigns, and ongoing optimization for growth.