Sr Social Media Manager - PIM Media at Rankingsio
St. Louis, Missouri, United States -
Full Time


Start Date

Immediate

Expiry Date

16 Mar, 26

Salary

70000.0

Posted On

16 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Social Media Management, Creative Strategy, Video Editing, Content Creation, Analytics, Paid Campaign Management, Brand Storytelling, Engagement Growth, Content Scheduling, Collaboration, Performance Monitoring, A/B Testing, Meta Business Suite, CapCut, Premiere Pro, Curiosity about Law

Industry

Marketing Services

Description
PIM Media is the creative engine of Rankings.io, home to Personal Injury Mastermind, LawHer, PIMCon, a growing network of shows, publications, and live events built for ambitious law firms. We’re hiring a Senior Social Media Manager who’s ready to own an entire ecosystem, from creative strategy to daily execution. You’ll lead the voice, visuals, and performance of PIM Media across Instagram, TikTok, and LinkedIn, turning long-form content into short-form stories that earn attention and drive growth. This is a hands-on leadership role for a strategist who can also do the work. You’ll concept campaigns, write hooks, edit videos, manage boosts, and report results. All while shaping how the world sees Rankings.io through the PIM Media lens. If you’re the kind of creative who thrives on both making and measuring, building and leading, this role gives you full ownership of a brand that already commands national credibility. And the freedom to make it unforgettable. Responsibilities Own the Social Ecosystem Lead organic and paid strategy across TikTok, Instagram, and LinkedIn. Build the PIM Media social identity — visually sharp, educational, and unmistakably premium. Manage the full content cycle: concept, script, edit, publish, and analyze. Develop a consistent posting schedule that balances evergreen storytelling with timely moments. Partner with Rankings’ branding department to ensure creative cohesion across the company. Work closely with the Media Team to align podcast, newsletter, and event promotion. Create & Execute Produce scroll-stopping content: short-form explainers, behind-the-scenes clips, and brand storytelling pieces. Repurpose podcast footage with the video editor into social-first formats. Write hooks, captions, and thumbnails designed to convert engagement into listens. Plan, test, and optimize Meta boosts and paid social campaigns that amplify reach. Build asset templates and creative systems that keep production fast and flexible. Measure & Evolve Monitor performance analytics weekly; translate data into creative next steps. Manage paid budgets efficiently and report on ROI across channels. Experiment with new formats and trends, bringing platform insights back to the team. Help establish the KPIs that define success for PIM Media’s social growth. What Success Looks Like PIM Media’s social channels become the gold standard for legal storytelling and creative authority. Engagement, reach, and conversion metrics climb steadily within 60 days. Each post feels crafted, not recycled — distinct in tone, tight in execution. You’re leading the department’s direction with autonomy and accountability. Social media becomes a proven pipeline for both podcast audience growth and Rankings’ brand credibility. 5+ years of professional social media experience, preferably in a media, podcast, or storytelling-driven environment. Proven success in growing engaged audiences on social media. Strong video editing and storytelling skills Experience with Meta Business Suite, CapCut or Premiere Pro, and analytics dashboards. Ability to manage paid campaigns and A/B test creatives. Comfort with creative autonomy. Ideating, executing, and evaluating your own work. Curiosity about law, business, and brand storytelling. Starting from $70k Work remotely from home Unlimited PTO 3% match SIMPLE IRA 100% employer-funded health insurance Mindset & Culture No passengers. You take full ownership, from idea to analytics. Craft and clarity matter. You chase meaning, not noise. Educator’s mindset. You make complex ideas simple, visual, and human. Collaborative energy. You thrive in a team that runs on feedback, precision, and shared wins. Creative discipline. You protect the deadline without sacrificing the standard. PIM Media operates like a creative studio inside a marketing agency. Where experimentation meets accountability, and growth is both a metric and a mindset.

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Responsibilities
Own the social media ecosystem by leading organic and paid strategies across multiple platforms. Manage the full content cycle from concept to analysis while ensuring creative cohesion with the branding department.
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