JOIN US AT PURA—REIMAGINING FRAGRANCE FOR THE FUTURE

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.
We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design—transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

QUALIFICATIONS:

• Bachelor’s degree in Marketing/Communications or equivalent experience.
• 7+ years of experience leading and executing across social media and brand content strategies.
• Advanced marketing knowledge of all major social platforms (Meta, TikTok, Pinterest + YouTube), including their products, user behaviors, and capabilities.
• Proven experience scaling and maintaining brands on social media with close ties to brand marketing strategy.
• Familiarity with Sprout Social or similar social engagement & management tools.
• Strong mix of creative and analytical thinking; equally grounded in insights, objectives, and KPIs while driving strong creative point of view and best practices.
• A storyteller at heart, with the ability to translate brand values and business priorities into narratives that resonate.
• Finger on the pulse of culture – obsessed with media landscape and cultural zeitgeist
• Excellent communication skills and written storytelling that can inspire & excite creatives + cross functionals to generate and execute highly-branded, innovative ideas
• Exceptional attention to detail, organizational and communication skills; ability to manage multiple priorities at once.

JOIN THE PURA TEAM!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

• All candidates are subject to a background check.

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• Serve as the brand steward across all social platforms—ensuring every post, story, and Reel is aligned with how Pura shows up as a brand.
• Collaborate cross-functionally with internal teams (creative, campaign managers, product marketing, influencer, PR) to ensure integrated execution.
• Build processes to elevate consistency, quality, and innovation across content.
• Support and mentor junior team members/contractors in social & community roles, helping scale voice and impact.
• Identify opportunities for hero storytelling moments (e.g., behind-the-scenes content, founder stories, customer features, cultural tie-ins) that deepen affinity.
• Analyze performance, audience insights, and cultural signals to continually refine content and amplify what’s working.
• Deliver comprehensive reports & retros detailing performance and engagement, while providing insights, recommendations and planned improvements for future campaigns.
• Help guide the team on how to effectively monitor community comments & DMs and elevate needs, concerns and common or recurring themes to the broader organization.