Sr Specialist, Consumer Paid Media - Retail Media Networks at PayPal

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Feb, 26

Salary

0.0

Posted On

26 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Retail Media Networks, Programmatic Display, Analytics, MarTech, Creative Teams, Project Management, Budget Management, Data-Driven Decision Making, Agency Management, Communication Skills, Excel, Google Sheets, PowerPoint, Financial Services, Curiosity

Industry

Software Development

Description

Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment Work with creative teams to define roadmaps, review proposals, and ensure seamless execution Activate co-branding campaigns, product launches, and report results to leadership Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation Write experiment briefs, testing plans, and coordinate end-to-end implementation Monitor experiments post-launch, identify insights, and optimize in-flight results Manage budget reporting, including agency costs and incentive payouts, for all campaigns 3+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. 6+ years experience in digital marketing; experience in Retail Media Networks, Programmatic Display preferred 4+ years experience in working cross-functionally with Analytics/MarTech teams 4+ years experience working cross functionally with Creative teams, including writing briefs, providing creative feedback, and proper creative handoff processing between Creative, Media, and Partner teams Proven ability to develop and implement effective paid media strategies aligned with core business objectives Strong organizational and project management skills when owning multiple workstreams and ability to use these tools to manage and communicate effectively to stakeholders and leaders Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary Ability to identify priorities and self-manage workflows Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions Experience in managing an agency team, including planning, prioritization, and guidance Strong track record of working with external vendors and internal partners, e.g. media and creative agencies Comfortable with communicating and pitching growth opportunities to leadership and stakeholders Thrives in a fast-paced environment High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms Understanding of the financial services, financial tech, and payments industry / ecosystem a plus Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First Bachelor's Degree required

Responsibilities

The role involves liaising with media agencies for campaign launches and optimizations, as well as managing co-branding campaigns and product launches. Additionally, the specialist will drive experimentation strategies and manage budget reporting for all campaigns.