Purpose:
Ensure flawless execution on digital sites and provide the best experiences for adidas consumers to create brand and product engagement.

Key Responsibilities:

• Ensure the accomplishment of the Digital Strategy and Plan and provide premium experience to customers assuring the delivery of the best adidas brand expression at each trading point
• Create the KA’s Digital Strategy across the country, in line with the brand and WHS channel priorities
• Create brand spaces along WHS digital ecosystem according to global/regional strategy
• Create social media content grids (organic and social) according to reason to buy campaigns at each WHS social platforms
• Create synergies between brand and WHS to leverage brand content and momentum across all digital trading points
• Create measurable reports reflecting advances and KPI’s accomplishments

Knowledge Skills and Abilities:

• University degree in business administration or similar careers
• Minimum 5 years experience in job or job function, with broad and deep theoretical understanding of functional area
• Advanced english
• Advanced KPIs management

• Ensure the accomplishment of the Digital Strategy and Plan and provide premium experience to customers assuring the delivery of the best adidas brand expression at each trading point
• Create the KA’s Digital Strategy across the country, in line with the brand and WHS channel priorities
• Create brand spaces along WHS digital ecosystem according to global/regional strategy
• Create social media content grids (organic and social) according to reason to buy campaigns at each WHS social platforms
• Create synergies between brand and WHS to leverage brand content and momentum across all digital trading points
• Create measurable reports reflecting advances and KPI’s accomplishment