What if the work you did every day could impact the lives of people you know? Or all of humanity?
At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.
Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.
The Global Customer Segment Marketing role is responsible for developing, managing and executing the outbound campaign strategy, coordinate go-to-market strategy for Illumina’s product portfolio for the Healthcare customer segment and bring deep understanding of the decentralized clinical genomic testing market.
This key role is pivotal in driving the growth of the company by understanding customer needs, defining market positioning, and creating compelling messaging and go-to-market strategies across our product portfolio. This role will include building short and long-term marketing strategies, messaging and plans with prioritized tactics to drive demand across each stage of the Customer journey. The role will require global and regional coordination and deep understanding of our customers, portfolio, market, and competitive landscape.

Key Responsibilities

• Define and execute the global healthcare customer segment marketing strategy in alignment with the company’s business goals and ensuring a cohesive brand narrative.
• Lead market segmentation analysis and ensure that all customer touchpoints, communications, and campaigns are customized to specific healthcare customer-sub-type needs and settings.
• Drive customer-centric messaging personalization by leveraging -specific data, insights, and feedback.
• Assess performance and marketing return on investment reporting to senior leadership, providing insights and recommendations for improvements.
• Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
• Define and execute tailored marketing strategies for each healthcare customer sub-types to ensure targeted, personalized engagement.
• Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement.
• Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention.

Qualifications

• Must have at least 12 years of industry experience in Product Marketing or Product Management and a Bachelor’s degree, or a minimum of 8 years’ experience and a Master’s degree, or a minimum of 5 years’ experience with a PhD, or equivalent experience.
• Direct experience in B2B marketing experience within decentralized clinical testing, healthcare, or related industries required.
• Proven success in global and regional customer segmentation, go-to-market strategy, and campaign execution.
• Strong analytical skills with the ability to convert data into actionable insights.
• Exceptional communication and storytelling skills.
• Experience working in global, cross-functional, and matrixed organizations.
• A minimum of a Bachelor’s degree in Marketing, Business, Healthcare, or a related field is required.
• Advanced degree (MBA, MS in Marketing, or scientific field) is strongly preferred and may substitute for equivalent experience.

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship

• Define and execute the global healthcare customer segment marketing strategy in alignment with the company’s business goals and ensuring a cohesive brand narrative.
• Lead market segmentation analysis and ensure that all customer touchpoints, communications, and campaigns are customized to specific healthcare customer-sub-type needs and settings.
• Drive customer-centric messaging personalization by leveraging -specific data, insights, and feedback.
• Assess performance and marketing return on investment reporting to senior leadership, providing insights and recommendations for improvements.
• Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
• Define and execute tailored marketing strategies for each healthcare customer sub-types to ensure targeted, personalized engagement.
• Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement.
• Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention