Sr. Team Lead - Email Marketing at Arcadis

Makati, Metro Manila, Philippines -

Full Time

Start Date

Immediate

Expiry Date

13 Jul, 26

Salary

0.0

Posted On

14 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, Marketing Strategy, Team Leadership, Marketing Automation, Eloqua, Marketo, HTML, CSS, JavaScript, Data Analytics, Campaign Management, GDPR Compliance, Stakeholder Management, Budget Management, Omni-channel Marketing, Performance Reporting

Industry

Professional Services

Description

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets. We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together. Role description: As part of Arcadis’ Global Marketing and Communication function, the Global Shared Service Center (GSSC) Marketing and Communications team delivers website and UX design, graphic design, video production, email marketing, social media, content marketing, and other digital engagement services to the onshore Marcomms teams and the wider Arcadis business. As Senior Team Lead – Email Marketing, you will be responsible for developing and executing the strategy for Arcadis’ email channel. You will lead and mentor a high-performing email marketing team while collaborating closely with other Digital Team Leads to ensure integrated and effective digital campaigns. You balance hands-on expertise with strategic oversight, ensuring campaigns are data-driven, customer-centric, and fully integrated across marketing channels. Your leadership fosters innovation, cross-functional collaboration, and measurable business impact. Role accountabilities: Channel Management & Strategy * Co-own and jointly develop the Email Channel Strategy in partnership with the Email Marketing Manager, driving its execution across the business. Act as a strategic thought partner in shaping the direction, priorities, and roadmap of the email channel, ensuring alignment with broader marketing and business objectives. * Serve as the primary liaison for Growth Marketing stakeholders to ensure alignment, clarity, and seamless delivery of email marketing campaigns. * Support the execution of the overall email marketing strategy to drive top, mid and bottom funnel metrics. * Ensure all activities comply with relevant data privacy regulations (e.g., GDPR) to maintain the highest standards of data security and ethical marketing practices. Campaign Strategy & Execution * Design, launch, and continuously optimize demand generation and lead generation email campaigns to drive measurable pipeline growth. Collaborate closely with content, digital, and sales teams to ensure messaging is relevant, targeted, and directly aligned with business objectives and revenue goals. * Collaborate with teams within Growth Marketing such as content and digital teams and with sales teams to deliver targeted, relevant messaging across the customer lifecycle. * Develop robust segmentation and targeting strategies, leveraging demographic and behavioral attributes to maximize engagement and conversion. Omni-channel Integration & Collaboration * Lead the integration of email campaigns across all marketing channels — including social, paid, web, and events — to deliver a seamless and unified omni-channel experience for clients. Champion email-specific insights and best practices in broader campaign planning sessions, ensuring the email channel plays a central and connected role in multi-channel strategy. * Contribute email-specific insights and optimizations to broader campaign planning to support multi-channel strategies. Analytics, Reporting & Optimization * Work with the Data Analytics team to create and utilize dashboards and reporting frameworks to track campaign performance, ROI, and engagement metrics. * Translate insights into actionable recommendations, continuously optimizing campaigns through A/B testing, journey analysis, and audience refinement. * Incorporate high-level email marketing reporting, including monthly KPIs, quarterly assessments, and end-of-year summaries for the business. * Build custom reports using available data and analytics tools like Oracle BI as necessary People Management * Lead, mentor, and inspire a team of email marketing experts, fostering professional growth, accountability, and high performance. * Conduct performance evaluations, manage recruitment and onboarding, and promote a culture of innovation and collaboration. * Recommend pay raises, additional training, or support to management. Project Initiation/Management * Oversee planning, resourcing, and execution of complex campaigns, ensuring timely delivery and quality outcomes. * Translate campaign requirements into actionable tasks, coordinate resources and timelines within the team, and provide status updates while adjusting schedules as needed to ensure on-time delivery. * Refine scalable processes and workflows to enhance efficiency, precision, and campaign effectiveness. * Serve as the main point of contact for all email marketing-related requests, ensuring alignment and clarity across teams. Process Improvement * Continuously assess and refine email marketing processes to identify areas for improved efficiency, ensuring that the team is consistently driving process improvement efforts. * Implement and support initiatives aligned with GSSC Marcomms Standardization & Optimization efforts to streamline operations and enhance overall performance in email marketing campaigns. * Foster a culture of continuous improvement within the team by encouraging feedback, sharing best practices, and incorporating agile methodologies to adapt to changing needs and optimize workflows. Qualifications & Experience: * 8+ years of experience in email marketing, with at least 3 years in a leadership role managing teams and/or managers. * Proven track record of owning and growing an email channel as a strategic business function, not just a delivery operation. * Deep expertise in marketing automation platforms (Eloqua, Marketo, or equivalent) and the broader martech ecosystem. * Solid technical grounding in HTML, CSS, and JavaScript sufficient to evaluate build quality and make informed platform decisions. * Proven experience in executive-level reporting; presents channel performance and strategic recommendations to senior leadership. * Strong commercial acumen: experience managing budgets, evaluating tooling investments, and connecting marketing activity to business outcomes. * Expert knowledge of email compliance laws (GDPR, CAN-SPAM) and deliverability standards (SPF, DKIM, DMARC) across multiple regions. * Demonstrated experience developing other leaders — coaching managers, not just individual contributors. * Experience working in a global, matrixed marketing organization is strongly preferred. Be Curious: * Demonstrate strategic and future-thinking abilities. * Foster innovation, digital savviness, and an entrepreneurial mindset. * Build and leverage a strong organizational network. * Encourage experimentation, learning, and co-creation with clients and teams. Drive Success: * Cultivate shared ownership and accountability while making decisive leadership choices. * Align individual and team goals with organizational priorities. * Maintain a strong focus on delivering results and overcoming challenges. * Apply commercial acumen, particularly in sustainable solutions. Ignite Passion: * Lead with purpose, championing sustainability and quality of life improvements. * Adapt leadership style to inspire and engage diverse teams. * Communicate a clear vision, managing uncertainty and building trust. * Foster resilience, adaptability, and a strong sense of connection to the organization’s mission. Why Arcadis? We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together. You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you. Together, we can create a lasting legacy. Join Arcadis. Create a Legacy. Our Commitment to Equality, Diversity, Inclusion & Belonging We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. At Arcadis, you will have the opportunity to build the career that is right for you. Because each Arcadian has their own motivations, their own career goals. And, as a ‘people ﬁrst’ business, it is why we will take the time to listen, to understand what you want from your time here, and provide the support you need to achieve your ambitions.

Responsibilities

You will lead the global email marketing strategy, mentoring a high-performing team while ensuring integrated, data-driven campaigns across all digital channels. The role involves managing end-to-end campaign execution, optimizing performance through analytics, and fostering cross-functional collaboration to drive business growth.