Sr TMM; 市场推广高级经理 at PepsiCola Bottling Company of New York Inc

Beijing, Beijing, China -

Full Time

Start Date

Immediate

Expiry Date

30 Jun, 26

Salary

0.0

Posted On

01 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Analysis, Project Management, Strategy Management, Analytical Skills, Planning Skills, Organizational Skills, Influencing Skills, Integrity, Leadership, People Skills, Communication Skills, Professionalism, Dependability, Challenge Orientation, Bilingual Proficiency, MS Office Skills

Industry

Food and Beverage Services

Description

Overview •To develop channel strategy & implement regional trade marketing initiatives to drive Division execution excellence & competitive trade advantage. •To be the planning center by integrating Division volume & spends & accurately forecasting monthly plans Responsibilities •Develop channel strategy & execute ITM in line with Brand Marketing activities. •Develop Gold Merchandising Standard for distribution, pricing & shelving. •Develop & provide POSM & any customized merchandising hardware. •Create promotional ground rule consistent with channel strategy. •Plan specific promotional activity to meet key ASAP objectives. •Develop Monthly Sales forecast by collaborating with Key Account team & Region Managers •Ensure accurately & timely communication flow with field force on initiatives, final plans & support. Qualifications Leadership Accountabilities •Self-motivated, proactive and result driven •Strong leadership and willing to take responsibility •Good team player and with positive attitude Critical Experience •6~8 years+ of progressive sales or marketing experience, FMCG experience preferred. •Lead category management initiatives within assigned category focused on all Channel •Provide direction and support to analysts in regards to project and insight development •Support field sales team by delivering capabilities on product and category reviews to data insights and analysis •Assist in development of divisional strategy planning and AOP delivery •Ensure the continual training and development of team members to enhance business knowledge and analytical skills Critical Job Related Function Competencies •Strong data analysis skills •Strong project management skills •Perfect in strategy management •Strong analytical and planning skills •Ability to organize and coordinate work •Ability to manage multiple tasks simultaneously •Strong influence abilities and high level of integrity •Demonstrated leadership ability and good people skills •Effective verbal and written communication skills •Professionalism, dependability and desire for challenge •Be proficient in both English and Chinese •Skills in MS Officer

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Responsibilities

The role involves developing channel strategies and executing trade marketing initiatives to enhance competitive advantage. It also includes planning promotional activities and collaborating with key account teams for sales forecasting.