Sr. Trade Marketing Manager at Kohler Co.

Jing'an District, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

04 Apr, 26

Salary

0.0

Posted On

04 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Trade Marketing, Retail Merchandising, Sales Development, Communication Skills, Team Leadership, Market Research, Promotional Activities, Budget Management, Consumer Feedback, Advertising, Event Coordination, Partnership Development, Competitive Intelligence, Project Management, Collaboration, Bilingual Communication

Industry

Manufacturing

Description

Sr. Trade Marketing Manager SPECIFIC RESPONSIBILITIES Ø Leader of regional Trade Marketing team. Develop marketing strategies and support programs in China to drive sales and promote Kohler brand leadership in the following areas: Ø at retail channels, focus on showrooms. Ø trade customers and influencers including distributors, developer and hotel chains. Ø assist regional sales team to drive sales and promote Kohler brand leadership at the regional and city level. Ø Collaborating with regional sales manager and their teams, manage the city budget for efficient and effective use to achieve local market and sales development objectives. Ø Coordinate with product team and/or regional sales offices for consumer and trade promotions at city, regional or national level. Ø Manage, implement and co-ordinate communication programs and merchandising support including seminars, trade shows, road shows, events, advertising and marketing materials (eg. newsletters, local advertising, PR, marketing activities, POP materials, collaterals, literature, audio/visual presentations) as needed for communication at all channels mentioned above, and ensure that they comply with Kohler standards and requirements. Ø Coordinate with A&P team of Marketing Communications to develop advertising and marketing materials necessary to support communication at all channels. Ø Monitor and feedback to Marketing and Management competitive sales and marketing initiatives and activities at the channel level. Ø Identify new opportunities and develop support programs to promote sales or Kohler brand leadership through joint-promotion, partnerships and alliances with other brands and trade associations. Ø Provide product team and management valuable consumer feedback and competitive intelligence for product and business opportunities. Ø Assist Market Research team in carrying out research and survey at channel level. Ø Assist in carrying out ad hoc promotions and marketing programs as assigned by the Marketing Director to support the company’s marketing strategies and achieve set business objectives within a specific time frame. Ø Assist in planning and leading promotional activities of other new businesses or categories through the various channels as assigned by the Marketing Director. Ø Travel to other cities in the Regions will be required. RELATIONSHIPS AND CONTACTS · Frequently contacts with the Regional Sales Manager, Product Marketing Managers, Project Sales Manager, Retail Sales Manager, A&P Manager, Showroom Manager of Kohler China. · Contact with Market Research and other functional managers as needed. · External contacts: distributors, agencies, vendors Skills/Requirements EDUCATION AND EXPERIENCE REQUIREMENTS Ø University graduate in business related disciplines Ø With a minimum of fifteen years solid experience in consumer and trade promotions with Joint Ventures (JV) or Wholly owned Foreign Enterprises (WOFE), preferably with reputed consumer-driven multinationals in the PRC, and at least five years managerial position experience Ø With a sound knowledge and solid experience in trade marketing and retail merchandising Ø Excellent communication skills to work with people at all levels and from various backgrounds Ø Excellent command of written and spoken English and Chinese Ø Adaptable, initiative and able to meet deadline in a tight schedule with minimal supervision Ø Pleasant, mature, self-motivated, results-oriented Ø A team player and with good organization skills Ø Willing to travel when required by business Why Choose Kohler? We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives. About Us It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.

Responsibilities

The Sr. Trade Marketing Manager will lead the regional Trade Marketing team to develop strategies that drive sales and promote the Kohler brand in retail channels and among trade customers. Responsibilities include managing budgets, coordinating promotional activities, and providing competitive insights.