At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.
We’re looking for a Staff Software Engineer, Optimization Product Platform to help develop and scale Webflow Optimize products, our AI-powered website optimization and personalization engine. We’re a fast-moving, data-driven team with deep experience in personalization, data visualization, and large-scale analytics and optimization products
In this role, you’ll help build and scale powerful product capabilities that provide key metrics and insights about user behavior, optimization and website analytics. You’ll play a major role in building and improving a high quality, performant and scalable Webflow experience.

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Exempt
• Reporting to the Senior Engineering Manager
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We’ve structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: $175,800 - $247,700
• Zone B: $164,500 - $232,200
• Zone C: $154,200 - $217,600
• United Kingdom (all figures cited below are in GBP and pertain to workers in the United Kingdom)