OVERVIEW

The QuickBooks Web Marketing team seeks an experienced digital marketer who specializes in the Mid-Market segment and B2B customer acquisition through the disciplines of web marketing, lead gen, demand generation, and account-based marketing (ABM). The successful candidate will assume the role of Staff Performance Marketing Manager, a pivotal figure in deploying flagship marketing strategies that optimize web experiences for mid-market businesses on Quickbooks.com and Intuit.com for the newly launched Intuit Enterprise Suite. This position will be a part of QuickBooks Acquisition & Marketing Services team (Integrated Marketing, Web, Media, Search, Custom Content, Marketing Alliances & Partnerships). You will develop and own the B2B web marketing and merchandising strategies and then help manage the execution of the strategies by working with: Go To Market and Product Marketing Partners, Integrated Marketing Team, Media, Web Analytics, Sales, Web Operations, and MarTech/Engineering teams.
In this role, you will partner with a talented team of growth marketers to develop and execute targeted marketing campaigns and ongoing experimentation efforts designed to engage and convert key accounts and to generate demand and leads in the mid-market sector for Intuit Enterprise Suite. You will need a deep understanding of B2B campaigns and the role of web/digital experiences in optimizing marketing to sales lead flows.

Please refer the Job description for details