Responsibilities:
H-E-B is one of the largest, independently owned food retailers in the nation operating 420+ Stores throughout Texas and Mexico, with annual sales generating over $34.3 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts, outstanding service, and a commitment to diversity in our workforce, workplace, and marketplace.
As a Strategic Communications Enablement Lead - Retail Media, you’ll lead the development and maintenance of go-to-market marketing materials to facilitate H-E-B Retail Media sales efforts. You’ll support holistic advertising product management to build the H-E-B brand and project it to the marketplace.
Once you’re eligible, you’ll become an Owner in the company, so we’re looking for commitment, hard work, and focus on quality and Customer service. ‘Partner-owned’ means our most important resources-People-drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company.
Do you have a:
HEART FOR PEOPLE… advanced interpersonal skills?
HEAD FOR BUSINESS… strong growth mindset?
PASSION FOR RESULTS… drive to deliver exceptional campaign performance and service?

We are looking for:

• managerial experience in sales enablement, B2B marketing, digital advertising, ad operations, or media planning; experience leading; experience in project management

What is the work?
Leadership / Management / Strategy:
- Oversees ensures effectiveness of go-to-market materials to unify and strengthen the H-E-B brand

• Leads short- and long-term strategic efforts to implement new technologies and innovate sales enablement processes

• Ensures return on investment of sales enablement processes; makes strategic decisions based on key performance measures and data

• Leads H-E-B Retail Media events and other industry events

• Leads public relations opportunities

• Spearheads creation of new marketing products and capabilities
• Drives growth strategies to anticipate / respond to needs of potential buyers
• Drives collaborative cross-functional efforts

• Leads team training efforts and workshops; applies knowledge of sales training best practices to ensure effective delivery / implementation of educational content for ongoing training

• Leads continuous improvement of short- and long-term sales enablement strategies

What is your background?

• A related degree or comparable formal training, certification, or work experience
• 7+ years of experience leading digital marketing programs at an interactive or digital marketing agency
• Extensive experience in project management
• Experience managing a marketing budget a plus
• Experience in client management
• Experience in retail media a plus
• Experience in digital advertising, ad tech, media, marketing (preferred)

Do you have what it takes to be a fit as an Strategic Communications Enablement Lead - Retail Media?

• Expert knowledge of marketing strategies and content creation
• Advanced project management skills
• Advanced analytical and decision-making skills
• Advanced negotiating and influencing skills
• Advanced verbal / written communication and presentation skills
• Advanced interpersonal skills
• Ability to nurture collaborative relationships
• Ability to analyze and interpret data
• Ability to work and resolve issues cross-functionally
• Ability to manage multiple priorities and concurrent deadlines; attention to detail

Can you…

• Function in a fast-paced, retail, office environment
• Travel by car or plane with overnight stays
• Work extended hours; sit for extended periods

09-202

Please refer the Job description for details