Strategic Customer Marketing Lead, Japan at Harman International Inc

Koto, , Japan -

Full Time

Start Date

Immediate

Expiry Date

27 Jun, 26

Salary

0.0

Posted On

29 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Execution, Brand Management, Product Portfolio, Value Propositions, Messaging Development, Market Insights, Competitive Landscape, Cross-functional Alignment, Sales Enablement, Employee Branding, Agency Management, Content Creation, Communication Planning, Japanese Language, English Language

Industry

Computers and Electronics Manufacturing

Description

A Career at HARMAN As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day. Introduction: A Career at HARMAN Automotive We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive, we give you the keys to fast-track your career. Engineer audio systems and integrated technology platforms that augment the driving experience Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering excellence Advance in-vehicle infotainment, safety, efficiency, and enjoyment About the Role This role leads Japan marketing strategy and execution, translating global brand, product, and portfolio priorities into impactful, locally relevant programs for OEM customers, employees, and stakeholders. The Strategic Customer Marketing lead serves as the primary marketing authority for Japan, providing market insights that shape global strategy while driving cross-functional alignment and high-quality execution across communications, sales enablement, and employee branding. The role also manages agency partners and resources to deliver consistent, on-brand results that advance HARMAN’s business and talent objectives in Japan. Your Team Reporting to the Executive Director, Automotive Strategic Customer Marketing, this role manages one (1) direct report. Major stakeholders include the Japan Country Leader, Automotive SBU leadership, Customer Group Management, Human Resource, Talent Acquisition team and Central Marketing Services. What You Will Do Own and lead Japan market marketing strategy and execution, ensuring alignment with global and regional priorities while addressing local OEM customer needs. Translate global brand, portfolio, and product strategies into compelling, localized value propositions, messaging, and market-facing materials for OEM customers and executives. Provide strategic Japan market insights—customer expectations, competitive landscape, and trends—to inform global marketing, product positioning, and go-to-market decisions. Lead market-facing initiatives not covered by global or regional teams, serving as the primary marketing authority for Japan-specific programs and engagements. Partner with senior stakeholders across Global Marketing, Communications, Talent Acquisition, Sales, and Product to ensure consistent messaging, clear ownership, and effective cross-functional execution. Oversee localization and quality of all sales enablement, social, marketing, and communication materials, ensuring accuracy, brand integrity, and timely delivery. Lead internal and external communications execution for Japan, in partnership with the Corporate and Division Communications team, including product launches, corporate announcements, OEM engagements, and leadership messaging. Drive employee branding strategy for Japan in partnership with HR and Talent Acquisition, ensuring alignment with global direction while addressing local workforce priorities. Manage and optimize agency partners (creative, PR, social), budgets, and timelines to deliver high-impact, locally relevant campaigns and content. What You Need 10+ years of experience in marketing within automotive, technology, or related B2B industries Experience collaborating with OEM customers or within OEM supplier organizations Strong capability in content creation, messaging development, and communication planning Experience working with local agencies and managing external vendors Business-level Japanese and English, written and verbal Bachelor's degree in Marketing, Business, Communications, or related field What is Nice to Have Experience in employee branding or corporate communications Knowledge of LinkedIn Japan and other Japan SNS platforms Experience in global or matrixed organizations Familiarity with branded audio or automotive technology marketing What Makes You Eligible Be willing to travel up to 20%, domestic and international travel Be willing to work in Tokyo office (Ariake) What We Offer We offer an authentic diverse, equal, and inclusive work environment that fosters and encourages professional and personal development in a truly global organization. You will work on products and services that touch people’s lives and will change the industrial standards, being a part of the transformations in our industry. Our work environments are fast paced, challenging, empowering, collaborative, flexible and exciting. We offer our own HARMAN University with regular updates on the new technologies and trends by utilizing various sessions organized by Self Learning and Development Trainings to help grow and advance talent. We offer competitive compensation/benefit programs and recognition programs. #LI-Hybrid #LI-LK1 HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. About HARMAN International HARMAN (harman.com) designs and engineers connected products and solutions for consumers, automakers, and enterprises worldwide, including audio, visual and infotainment systems; enterprise automation solutions; and software services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® , Mark Levinson ® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. HARMAN also is a technology and integration services leader for the Automotive, Mobile, Telecommunications and Enterprise markets. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. The Company's software solutions power billions of mobile devices and systems that are connected, integrated, personalized, adaptive and secure across all platforms, from the work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity, Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, brilliant career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN! DO NOT apply on this page. Click HARMAN logo in top left to search and apply.

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Responsibilities

This role is responsible for owning and leading the Japan market marketing strategy and execution, ensuring alignment with global priorities while translating global strategies into localized value propositions for OEM customers. The lead will also provide strategic Japan market insights to inform global marketing decisions and oversee the quality of all market-facing materials.