Strategic Growth Lead at LINGOACE ACADEMY INC

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

07 Jun, 26

Salary

0.0

Posted On

09 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Planning, Project Launch, Customer Segmentation, Marketing, Sales, Support, User Research, Product Tailoring, Content Adjustment, Pricing Strategy, MVP Testing, Goal Setting, Channel Selection, Landing Page Creation, CRM Setup, Data Tracking

Industry

education

Description

As Strategic Growth Lead, you will lead the launch of new projects targeting untapped customer segments. This includes planning, testing and scaling across marketing, sales and support. Understand the New Audience Research their needs, goals, and behaviors. Figure out what they care about most and how they prefer to learn. Create simple user profiles to guide decisions. Tailor the Product or Offering Adjust the course content, pricing, or format to match what the new audience wants. Work with product and content teams to test small pilots or MVPS. Plan the Launch Set clear goals (e.g., sign-ups, conversions, retention). Choose the right marketing channels: social media, ads, email, influencers, etc. Build a simple landing page and early sign-up flow. Create a pre-launch buzz (waitlist, early access, countdown, etc.). Prepare Sales & Conversion Paths Make sure the sales team knows how to talk to this new audience. Create email templates, pitch decks, and FAQs. Set up tools to track leads and conversions (CRM, email sequences, etc.). Support and Onboarding Design a smooth first experience: welcome email, onboarding video, Q&A session. Prepare the customer support team with segment-specific FAQs and response scripts. Collect feedback early to fix issues quickly. Measure and Improve Track key metrics: sign-ups, conversions, retention, and satisfaction. Run small experiments to improve performance. Share learnings across the team and decide whether to scale. Headquartered in Singapore with a global footprint, LingoAce is a growing and leading education technology company for language learning. With a growing team, certified teachers, and offices in the U.S., Southeast Asia, and China, we serve learners across 100 countries and regions. Hugh Yao, LingoAce’s founder and CEO, wished for his children to learn Mandarin Chinese effectively when living in Singapore. As a parent, Hugh realized that traditional learning methods do not engage modern young learners. In 2017, he decided to bring Chinese learning to life through an online proprietary curriculum and started the LingoAce journey. We are excited to share that LingoAce has once again been named to the GSV 150 for a second year in a row. GSV (Global Silicon Valley) Ventures’ list of the world’s most transformative private companies in education. We were chosen from over 4,000 venture capital and private equity-backed private companies revolutionizing the world of education technology. GSV estimates that together these 150 companies reach roughly 3 billion people -- almost half of the global population -- and generate approximately $25 billion in revenue. Linsanity was not just the phenomenon of Jeremy Lin’s rise and domination on the NBA basketball court. It was a revelation that shattered stereotypes about what Asian Americans can achieve and what it means to belong – which continues to have great impact on the Asian American community. As LingoAce’s CEO Hugh Yao shared previously, "Linsanity transcended cultural, racial, and national boundaries, and has united people regardless of their backgrounds, ethnicities, and citizenship. What Jeremy represents and what he’s accomplished are what we as an education company hope to inspire in our next generation of learners." We aspire to be the employer of choice when it comes to fostering a diverse and inclusive global culture. Just as how our learners are unique, so is our talents. We ensure diverse voices are heard because we believe everyone deserves the opportunity to make an impact. We strongly believe different perspectives make us a successful global company. With growing operations in Southeast Asia, the United States, China and Europe, we invite you to check out the many exciting career opportunities at LingoAce! Explore and grow your potential with us and learn how to thrive in a fast-paced world of tomorrow. We understand that every talent is unique, and we aim to bring out and develop the best in you.

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Responsibilities

The Strategic Growth Lead will spearhead the launch of new projects aimed at untapped customer segments by overseeing planning, testing, and scaling across marketing, sales, and support functions. This role involves deeply understanding new audiences, tailoring offerings, executing launches, preparing sales paths, designing support onboarding, and rigorously measuring performance for continuous improvement.