Strategic Marketing & Communications Specialist or Sr. Specialist - Transpo at Aecom USA

Atlanta, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Jun, 26

Salary

0.0

Posted On

06 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Marketing Strategy, Public Relations, Event Management, Content Creation, Social Media, Product Marketing, Work Winning, Client Retention, CRM Systems, Salesforce, Marketing Cloud, Digital Strategy, Budget Management, Stakeholder Communication, Proposal Management

Industry

Civil Engineering

Description

Company Description Work with Us. Change the World. At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations. There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world. We're one global team driven by our common purpose to deliver a better world. Join us. Job Description The Strategic Marketing & Communications Specialist / Sr. Specialist develops and delivers AECOM's brand and marketing strategy and plan. They use a variety of channels and tactics (including digital) to strengthen the company’s brand, increase positive awareness of the company, and achieve business objectives. This position is responsible for the delivery and measurement of: campaigns, public relations, events, marketing content, social media and product marketing to support work winning and client retention. This position will offer some flexibility for hybrid work schedules to include both in-office presence and telecommute/virtual work, and can be based from a variety of locations in the US. Job Summary Has an extensive and strong marketing industry network. Understands and utilizes new marketing tools and techniques Produces high quality content across websites, brochures, PR, thought-leadership, blogs and other channels in line with business strategy Drives digital strategy for a campaign, function, region or business line. Uses knowledge of CRM systems (such as Salesforce, Sales Cloud, Marketing Cloud) and digital marketing channels and tools to achieve business objectives Makes tactical decisions on and prioritizes marketing activities Captures and maintains marketing data and generates relevant reports. Develops insights, provides recommendations and makes decisions about marketing activity Contributes to and implements strategic marketing plans. Determines channels and tactics to meet business objectives Manages a marketing budget for specific campaign, business line or regional marketing activity and reports performance to internal stakeholders Initiates novel marketing approaches and shares outcomes with wider marketing team Communicates effectively within the marketing team and across teams to clarify objectives, targets and expectations Partners with client account management, growth and proposal management teams to develop strategic marketing campaigns Responsible for results of marketing activity Manages own workload, communicating priorities and progress to internal stakeholders for a function, region or business line Technical / Functional Expertise: Applies advanced understanding of concepts, industry knowledge and technical capabilities Possesses in-depth technical or functional knowledge in area of expertise Undertakes assignments outside the core skill set to expand expertise Supervision: Works independently with latitude to determine work priorities and receives guidance on overall project objectives Accountability & Impact: Accountable for the results of a project or process Impact of work is typically on project or process delivery with regular interaction with internal and external stakeholders and across business areas or functions Complexity & Problem-Solving: Analyzes complex issues and recommends solutions which may lead to improvements in methodologies Uses judgement outside defined parameters and precedents to make decisions Communication / People Skills: Conveys complex or sensitive information, topics and concepts with internal and external stakeholders Persuades others to consider various options Qualifications Minimum Requirements: For Specialist: BA/BS plus at least 6 years of relevant marketing & communications experience or demonstrated equivalency of experience and/or education For Sr. Specialist: BA/BS plus at least 8 years of relevant marketing & communications experience or demonstrated equivalency of experience and/or education Preferred Qualifications: Formal marketing training or qualification (e.g. CIM). Global organization experience preferable but not essential. Proven experience with brand, marketing strategy (development & delivery), business development, and client account management and marketing communications Experience developing & implementing strategic marketing initiatives and campaigns with a focus on pre-positioning and capture. Additional Information Relocation assistance is not available for this position Sponsorship for US work authorization is not available for this position, now or in the future About AECOM AECOM is proud to offer comprehensive benefits to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absences, voluntary benefits, perks, flexible work options, well-being resources, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan. AECOM is the global infrastructure leader, committed to delivering a better world. As a trusted professional services firm powered by deep technical abilities, we solve our clients’ complex challenges in water, environment, energy, transportation and buildings. Our teams partner with public- and private-sector clients to create innovative, sustainable and resilient solutions throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. AECOM is a Fortune 500 firm that had revenue of $16.1 billion in fiscal year 2025. Learn more at aecom.com. What makes AECOM a great place to work You will be part of a global team that champions your growth and career ambitions. Work on groundbreaking projects - both in your local community and on a global scale - that are transforming our industry and shaping the future. With cutting-edge technology and a network of experts, you’ll have the resources to make a real impact. Our award-winning training and development programs are designed to expand your technical expertise and leadership skills, helping you build the career you’ve always envisioned. Here, you’ll find a welcoming workplace built on respect, collaboration and community—where you have the freedom to grow in a world of opportunity. As an Equal Opportunity Employer, we believe in your potential and are here to help you achieve it. All your information will be kept confidential according to EEO guidelines. State/Province: Texas Business Group: Corporate Legal Entity: AECOM Business Line: Corporate Work Location Model: Hybrid Operating Group: Corporate Primary Location: US - Dallas, TX - 13355 Noel Road

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Responsibilities

This role involves developing and executing the company's brand and marketing strategy across various channels to enhance brand strength and awareness, while achieving business objectives. Key duties include the delivery and measurement of campaigns, public relations, events, content, social media, and product marketing to support winning new business and retaining clients.