Strategic Marketing Lead at Abbott Pediatrics

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

30 Mar, 26

Salary

0.0

Posted On

30 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Thinking, Marketing Management, Team Leadership, Project Management, Communication Skills, Analytical Skills, Market Access, Brand Positioning, KOL Relationship Management, SWOT Analysis, Lifecycle Management, Sales Management, Cross-Functional Collaboration, Business Development, Healthcare Industry Knowledge, VBP Management

Industry

Hospitals and Health Care

Description

JOB DESCRIPTION: Major Responsibilities/Activities: BU portfolio strategy development and product lifecycle management Work with brand team and cross-functions to establish BU portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals Work with brand team and cross-functions to translate brand lifecycle management strategy, and BU portfolio enhancement strategy into portfolio development project including BD opportunity assessment and business case development BU holistic VBP management and multichannel project management Establish BU holistic end-to-end VBP management system and mechanism, work with cross-functions to empower the BU organization to practice end-to-end systematics and precise VBP management to drive business transformation Consolidate/monitor pVBP/NVBP status and impacts, drive/monitor the implementation of proactive management strategy and plans and track the KPIs Work with brand team and cross-function to drive/implement multichannel expansion or access projects including CHC, listing project and retail cooperation project and track the KPIs Management of marketing development of products Develop effective, competitive marketing strategies/marketing plans to leverage brand position in the market place and translate marketing strategies into day-to-day marketing tactics for sales force promotion execution Establish solid KOLs relationship and strong brand positioning endorsement and leverage KOLs influence to shape the Drs treatment perception & Rx behaviors to achieve brand marketing objectives Apply different marketing mix and communication tools/platforms to maximize company & brand images in related therapeutic area to build strong branding Translate complex information/concepts into clear SWOT analysis and determine brand development strategies with solid marketing planning and Cycle POA (Plan of Action) Monitor and Track the brand marketing execution with clear KPIs results evaluation on Quarterly and Yearly basis Management of the strategic marketing team Develop an effective strategic marketing team that supports BU/TA marketing & sales strategies/objectives (e.g. staffing and coaching etc.) Motivate and improve the performance of the strategic marketing team by setting standards & goals, providing regular feedback and supporting plans for performance improvement so that all team members are inspired to contribute their maximum potentials Create an environment in which information regarding the market and company products can be shared and updated between the marketing team and other departments of the organization in order to generate the required business results Attract , keep and develop marketing talents and manage team’s turn over Close/effective cooperation with Sales team and cross functional team Establish mutual understanding and trust relationship with sales and cross functions team including global and effectively communicate and influence to drive results delivery. Directs the close cooperation between strategic marketing team and brand teams & sales teams in the implementation of Cycle POA with clear sales promotion KPIs monitoring/tracking. Cooperate with cross functional team to ensure marketing related support to products market access, medical development, sales team training, regulatory & government affairs, finance management and process compliance. REQUIREMENTS: Industry experiences: Minimum 10 years working experience in Pharmaceutical industry Position experiences: 5+ years of marketing team management experiences in the multinational. Strategic marketing management or strategy development experience is a plus Minimum 1-2 years sales or sales management background is preferred 2+ years portfolio management experience and brand lifecycle management. LCM or NPP experience is a plus Experience in Gastro, Liver, Pancreas, Biliary tract, CV etc. is a plus Familiar with market access environment and trend. VBP management experience is a plus Language Skills: Fluency in English both oral and written Computer Skills: Working knowledge, especially good at Excel and PowerPoint Mobility: Willing to travel frequently Other Special requirement: Strategic thinking. Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plus Good understanding of business and product knowledge with marketing sense Open minded with good communication skills Good team leadership skills & project management skills Strong commercial feeling and analytical skills COMPETENCIES: KEY PERFORMANCE INDICATORS Hard Sales Revenue and Margin Market Share Quality of BU marketing expense budget control Product Contribution and Growth in BU People Attrition within BU sales team Develop and maintains high level of interaction with Regulatory and Pricing Authorities Soft People management & development COMPANY Leadership Profile/Competencies COMPANY Core Values The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Marketing Support DIVISION: EPD Established Pharma LOCATION: China > Shanghai : 388 W. Nanjing Road, Ciros Plaza ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

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Responsibilities

The Strategic Marketing Lead is responsible for developing BU portfolio strategies and managing product lifecycles while collaborating with cross-functional teams. They will also oversee the marketing development of products and ensure effective execution of marketing strategies.