Strategic Marketing Lead at Westpac Group

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

23 Apr, 26

Salary

0.0

Posted On

23 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing, B2B Marketing, B2C Marketing, Financial Services, Team Leadership, Marketing Initiatives, Commercial Growth, ATL Channels, BTL Channels, Data-Driven Insights, Performance Measurement, Campaign Optimization, Stakeholder Influence, Customer Engagement, Career Development, Cross-Functional Collaboration

Industry

Financial Services

Description

Create your best future and join Brand and Marketing as Strategic Marketing Lead. Maternity leave cover - ending late Jan 2027 Full time hybrid role working in the office 2-3 days per week Sydney or Melbourne location What’s the role? As Strategic Marketing Lead supporting Commercial & Regional Banking and Private Wealth, you will lead and inspire cross-functional teams to deliver marketing and channel initiatives that achieve the Group’s strategic objectives. Managing a team of marketing specialists you provide clear direction, coaching, and career development support. You will oversee the end-to-end execution of marketing plans, from strategy and briefing to multi-channel implementation. Use data-driven insights to measure performance, optimise campaigns, and report on results, ensuring continuous improvement and delivery against commercial targets. What do I need? Extensive experience in strategic marketing (B2B and B2C) within financial services. Proven ability to lead teams and deliver marketing initiatives that drive commercial growth across ATL and BTL channels. Strong background in navigating large, complex organisations and influencing outcomes. Skilled at challenging and influencing executive stakeholders to achieve strategic objectives. Highly adept at leveraging data and insights to attract and engage customers. Why join us? We’re obsessed with becoming our customers' #1 banking partner for life and we’re looking for people who are passionate about helping us achieve that goal. In return, we’re committed to making Westpac the best place to work in the country. Here are just a few of the ways we’re already doing that: Special offers on banking products and discounts from top brands, including generous employee-only mortgage rates! Flexible work arrangements to help you achieve a greater work/life balance, and a variety of leave options including Culture, Lifestyle and Wellbeing leave. Tailored learning and development opportunities to help your grow your career within the bank. Lots of opportunities to ‘give back’ to the Community by getting involved in our many volunteering initiatives. Create your future today To get started, simply click on the APPLY or APPLY NOW button. We’re all about creating a supportive and inclusive community. We welcome everyone – no matter your age, gender, background, or abilities. We also provide additional support to welcome our veterans, Indigenous Australians and neurodiverse community. If you need any adjustments during the recruitment process, you can find out more information and additional contact details by visiting the "People with Disability and/or needing Accessibility Requirements" page on our website.

Responsibilities

Lead and inspire cross-functional teams to deliver marketing and channel initiatives that achieve strategic objectives. Oversee the end-to-end execution of marketing plans, utilizing data-driven insights to measure performance and optimize campaigns.