Strategic Marketing Manager at ASM Global

El Paso, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Mar, 26

Salary

0.0

Posted On

14 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Analytics, Data Integration, Market Research, Audience Insights, Media Strategy, Campaign Management, Digital Strategy, Creative Development, Data Visualization, Communication Skills, Adobe Creative Suite, Performance Reporting, Strategic Planning, Visitor Behavior Analysis, Budget Management, Collaboration

Industry

Entertainment

Description

SUMMARY The Strategic Marketing Manager (SMM) serves as a key architect of Destination El Paso’s (DEP) marketing intelligence, supporting the organization’s dual mission as both the region’s destination marketing authority and the operator of city-owned venues and attractions. This role drives insight-based strategy across DEP’s three primary units: Visit El Paso, El Paso Live, and El Paso Water Parks. By blending analytics, media strategy, and market research, the SMM deepens Destination El Paso’s understanding of audience behavior, event performance, and visitation trends. Working closely with internal teams, agency partners, and data vendors, the SMM ensures DEP’s marketing ecosystem remains agile, competitive, and aligned with the evolving needs of both tourism and venue operations. ESSENTIAL DUTIES AND RESPONSIBILITIES Data Integration & Analysis Collect and synthesize data from agency partners, Datafy (visitation insights platform), and other performance analytics platforms to create a unified marketing performance view for all DEP units. Integrate geolocation, credit card, digital media, and audience engagement data to map visitor behavior and campaign influence. Conduct quarterly deep-dive market analyses for at least three priority markets, distinguishing Leisure and Convention segments. Maintain an active understanding of market trends, competitive activity, and audience shifts. Reporting & Insights Develop quarterly performance reports that distill multi-source data into clear insights, trends, and strategic implications. Build detailed audience profiles per DEP unit to identify high-value behaviors, channel performance, and engagement opportunities. Provide timely, on-demand data support for leadership inquiries, presentations, and strategic planning. Supply DEP leadership and stakeholders with actionable intelligence that guides decision-making. Strategic Recommendations Translate insights into targeted, actionable marketing strategies tailored to specific markets and audience segments. Ensure recommendations align with historical performance and existing campaigns to maximize efficiency and avoid message duplication. Identify high-opportunity markets and recommend activation concepts. Support collaborative planning with agencies to refine media mix modeling, creative direction, and campaign timing. Datafy Management (Visitation Intelligence Platform) Serve as DEP’s primary Datafy liaison; meet regularly to evaluate visitation trends, platform updates, and optimization opportunities. Produce four supplemental insights reports annually (e.g., event impact, point-of-interest performance, seasonal patterns). Deliver ad hoc reporting to internal teams summarizing findings and recommended next steps. Integrate Datafy visitation patterns into agency planning, campaign refinements, and long-range strategy. Media & Campaign Management Optimize marketing plans and budgets based on audience insights and best-fit media channels. Support the Director of Marketing & Communications in identifying target audiences and crafting comprehensive media strategies. Review, negotiate, and evaluate media buys, ensuring strong ROI and alignment with DEP priorities. Supervise media placement for local and out-of-market campaigns across digital, broadcast, print, and social channels. Oversee campaign implementation and track performance for final settlement and reporting. Lead and support the Strategic Marketing team, providing guidance, setting priorities, and ensuring alignment with organizational goals. Oversee all event marketing initiatives, including campaign planning, creative development, on-site promotions, and post-event settlements. Monitor the full marketing billing process, ensuring accuracy in budgeting, invoicing, vendor payments, and financial tracking across all campaigns. Digital Strategy & Audience Growth Develop and implement digital strategies that drive web traffic, engagement, conversions, and other KPIs for Visit El Paso, El Paso Live, and El Paso Water Parks. Stay ahead of emerging digital tools, technologies, and consumer trends to keep DEP’s marketing efforts competitive. Evaluate customer journeys across digital and physical touchpoints to improve engagement and conversion. Creative & Cross-Team Collaboration Partner with the Marketing Design Manager and creative team to develop multi-channel creative assets. Support enhancement of DEP’s photo/video library with data-driven content direction. Collaborate with agencies, vendors, and cross-departmental teams to ensure alignment, consistency, and innovation. QUALIFICATIONS Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field. Minimum 2 years of marketing analytics or data-driven marketing experience; 3 years media buying preferred. Strong analytical mindset with experience interpreting complex datasets and translating findings into strategies. Proficiency with data visualization tools, analytics dashboards, and platform reporting (e.g., Datafy, Google Analytics, Meta, Demand-Side Platforms). Creative, detail-oriented, and comfortable balancing multiple priorities. Strong communication skills with the ability to present insights to technical and non-technical audiences. Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) preferred. Ability to travel as needed. PHYSICAL DEMANDS Position requires sitting and standing for long periods of time. Daily sitting, focusing on and operating a personal computer or terminal keyboard to enter data for aver 60 minutes at a time. Ability to read printed words and numbers in printed form and on computer/terminal monitor. WORKING ENVIRONMENT/CONDITIONS This position is within an office environment, however, requires in and out of doors several times a day. HOURS OF WORK AND TRAVEL REQUIREMENTS Monday – Friday, 8AM – 5PM Frequent additional hours, evenings, weekends, and holidays, flexible schedule required. This position is within an office environment, however, requires in and out of doors several times a day. Occasional travel may be required. NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. This position offers a competitive salary and benefit package. Please complete application and submit Resume and salary requirements for consideration. Applicants that need reasonable accommodations to complete the application process may contact- 915-534-0690 Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA, Federal Contractor Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

Responsibilities

The Strategic Marketing Manager is responsible for driving insight-based strategy across Destination El Paso’s marketing units by integrating data and analytics to understand audience behavior and campaign performance. They will also develop actionable marketing strategies and oversee media and campaign management.