Strategic Planner at WPP Media

Milan, Lombardy, Italy -

Full Time

Start Date

Immediate

Expiry Date

14 Jul, 26

Salary

0.0

Posted On

16 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media planning, Communication strategy, Market analysis, Brand analysis, Data science integration, Strategic thinking, Analytical skills, Conceptual skills, Econometric models, Quantitative research, Qualitative research, Big data analytics, Client management, Project management, Ideation, Cross-agency collaboration

Industry

Advertising Services

Description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Role Summary and Impact In this dynamic role, the Strategic Planner will be a key contributor to the development and implementation of communication strategy for a leading international client, recognized for its strong market reputation and position. The Planner will support the strategic process, ensuring its consistent and qualitative translation into daily media planning, and effectively integrating expertise from data science, e-commerce, and content to deliver comprehensive strategic solutions. This position requires insightful thinking and the ability to contribute to strategic consistency across brand initiatives, collaborating with global teams and supporting strategic continuity. Key Responsibilities Strategic Insights & Development: Conduct in-depth market and brand analysis to develop powerful insights, informing strategic recommendations. Collaborate with the Data Science team to identify growth audiences through a strategic lens. Articulate compelling insights on target audiences, including consumer decision journey pain points, to inform communication platforms and architecture. Support communication strategy development for annual planning, major launches, and campaigns, addressing client business and communication problems. Contribute to high-level strategic projects, such as Masterbrand strategies and integrated media/e-commerce planning. Provide ad-hoc support for new business pitches beyond assigned client scope. Ensure the quality and presentation of own strategic deliverables. Media Planning & Expertise Integration: Translate communication strategy into consistent and high-quality day-to-day media planning. Effectively integrate specialized expertise (e.g., data science, e-commerce, content) to elevate the overall media planning product. Contribute to the development of creative ideas, including content and partnership concepts, throughout media planning outputs. Global Client & Stakeholder Collaboration: Foster effective, collaborative working relationships with all internal teams (media planning, data sciences, activation, content, commerce). Maintain respectful and collaborative relationships with clients and external agency partners. Collaborate with global stakeholders, supporting seamless communication flow, strategic continuity, and alignment with global strategies. Innovation & Workflow Contribution: Actively participate in brainstorm and ideation sessions to drive engagement ideas, involving cross-agency and media partners. Contribute to an environment that encourages intelligent risk-taking, innovation, and creativity. Ensure quality control in own daily workflow and strategic outputs. Proactively identify and suggest new solutions for client challenges. Requirements 3-5 years of progressive experience in media/communications planning, with a strong emphasis on strategy and media planning within a media agency. Demonstrated ability to work autonomously on assigned tasks and contribute strategically across a diverse client portfolio, with experience in international client accounts. Proven background within media agencies is mandatory; experience from creative agencies or pure research environments is not aligned with the requirements for this role. Exceptional strategic thinking, combined with highly developed analytical and conceptual skills. Expertise in media strategy development for media planning, including proficiency with measurement tools and econometric models. Fully conversant with qualitative and quantitative research techniques, major desktop research tools, and big data analytical offerings. Experience in CPG and Pharmaceutical categories, alongside other consumer categories, is highly desirable. Strong client interaction skills, with the ability to contribute to presentations to senior-level clients. Experience collaborating and interfacing with global teams and stakeholders, supporting strategic continuity and alignment across markets. Flawless proficiency in written and spoken English is required for effective global communication. Independent, efficient, and thrives in a fast-paced, dynamic environment. Demonstrates genuine curiosity and a proactive interest in client businesses and challenges. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted Please read our Privacy Notice for more information on how we process the information you provide.

Responsibilities

The Strategic Planner will develop and implement communication strategies for international clients by integrating data science, e-commerce, and content expertise. They will conduct market analysis, support annual planning, and collaborate with global stakeholders to ensure strategic consistency across brand initiatives.