Strategist, Contract at Development Counsellors International United States

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Jun, 26

Salary

150.0

Posted On

25 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Destination Marketing, Market Intelligence, Strategic Recommendations, Stakeholder Management, Consensus Building, Messaging Frameworks, Brand Frameworks, Marketing Strategies, Workshop Facilitation, Data Interpretation, Client Leadership, Autonomous Operation, Creative Collaboration, Research Translation, Performance Analysis

Industry

Public Relations and Communications Services

Description

Remote / Travel Required | Start: Spring 2026 THE OPPORTUNITY Development Counsellors International (DCI), a destination marketing firm, is seeking a contract Tourism Brand Strategist to support both active client work and new business opportunities across destination marketing and branding engagements. This project-based role is intended for a senior strategist with a proven ability to turn research, performance data and market intelligence into strategic recommendations that drive meaningful impact for destination clients. The right candidate has done this work before. They understand the distinct challenges destination organizations face in balancing brand development with stakeholder interests, seasonal demand, geographic dispersal and long-term destination competitiveness. They also know how to lead stakeholders through complex conversations, build consensus in the room and translate research into messaging frameworks and strategic direction that clients can put into action. All work is done in partnership with DCI’s research, creative, media and account teams. Key Responsibilities Engagements vary by client and phase, but core responsibilities include: • Translate research (visitor segments, perception studies, market analyses) into audience insight, actionable brand and marketing strategy • Lead brand workshop facilitation, in-person and virtual, to surface destination identity, stakeholder consensus and creative direction • Collaborate with DCI's creative and research leads to align brand positioning with visual identity development • Develop destination brand frameworks: value proposition, brand promise, personality and tone, messaging pillars and audience-specific key messages • Build phased multi-year marketing strategies inclusive of media mix recommendations, earned/owned/paid tactics, co-op opportunities, and KPI frameworks • Guide clients through the relationship between marketing strategy and broader destination outcomes, including visitation, stakeholder value, economic impact and market share. • Contribute to annual planning, budget discussions, market prioritization and long-term strategic thinking for assigned accounts. Qualifications • 15+ years of brand strategy experience, with meaningful work in destination marketing, tourism, or place branding • Proven ability to think strategically while also maintaining a practical understanding of execution and performance. • Strong understanding of destination marketing strategy, traveler behavior and the role advertising plays in influencing visitation. • Ability to interpret tourism research, audience insights and campaign performance data and turn findings into brand frameworks. • Skilled workshop facilitator who can lead diverse stakeholder groups and generate alignment without losing strategic edge. • Strong writer who can produce strategy documents that are clear, concise, and built to be used, not just read • Strong client leadership skills and the ability to manage multiple brands, priorities and deadlines in a fast-paced agency environment. • Comfortable operating autonomously on active accounts while collaborating closely with creative and account teams Preferred Experience Experience working on domestic or international destination accounts targeting U.S. and Canadian travelers. Compensation $ 100 - $150/hourly depending on experience

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Responsibilities

The Strategist will translate research and market intelligence into actionable brand and marketing strategies for destination clients, leading workshops to build consensus and develop comprehensive brand frameworks. Key duties include building multi-year marketing plans, recommending media mixes, and guiding clients on broader destination outcomes like economic impact.