Smyle’s strategy team is growing. As a Strategist, you will bring proven experience conducting robust research, uncovering insights, and collaborating with multiple teams to deliver strategic and creative ideas that address a variety of client challenges.
Your audience, brand and cultural understanding will form the foundation of our omnichannel and experiential marketing solutions, and act as a springboard for innovative problem solving. We’re looking for somebody who seamlessly combines left-brain logic with right-brain ingenuity, and isn’t afraid to dive into the data for insights that really inspire.
Working across multiple brands within the Smyle group, this is an ideal opportunity for a Strategist who’s hungry to learn whilst embracing project ownership. Collaborating with Senior Strategists, Creative teams and agency leadership, you’ll gain varied, fast-paced exposure to a broad range of projects, supercharging your professional development. Together, we’ll make creative work that is effective, innovative and that clients love.
KEY ACCOUNTABILITIES
- Interpret, interrogate, and, when appropriate, challenge client briefs
- Conduct in-depth research and analysis to identify shed new light on client challenges and opportunities
- Translate findings into credible and compelling insights, unlocking creative solutions aligned with client and audience objectives
- Craft clear, thoughtful creative briefs and demonstrate expertise in a variety of strategic frameworks and approaches
- Contribute to creative ideation, and deliver strategic guidance to actively steer creative and conceptual development across experiential and omnichannel projects
- Collaborating to develop brilliant pitches and presentations which sell-in strategic solutions
- Producing topical marketing audits, industry reviews, and research reports for clients and internal teams
- P roactively follow and report on global experiential and marketing trends across B2B, B2C, internal communications, social media, and other channels
- Promote a strategic approach to problem-solving throughout the agency
- All other duties appropriate to the role
SKILLS & EXPERIENCE
- Proven ability to excel in a fast-paced agency environment
- Great at research, both qualitative and quantitative, as well as first and third-hand
- Able to translate and communicate findings into thorough reports and informed insights - recognising the ‘why’ behind the ‘what’
- Equally adept at working in teams and independently, with a strong sense of initiative and accountability for assigned projects
- Excellent written and verbal communication skills, able to simplify complex concepts effectively
- Highly strategic thinker with strong attention to detail
- Culturally and commercially savvy, with a keen interest in social trends, marketing, experiential, and brand innovations
- Background in advertising and experience with social media strategy is a plus
- Champion the agency’s core behaviours: Be Passionate, Be Smart, Be Creative
- Embrace and champion Smyle’s behaviours