Strategy Director, Nomenclature at Ford Global Career Site

Dearborn, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Jan, 26

Salary

0.0

Posted On

16 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Nomenclature Strategy, Brand Strategy, Stakeholder Management, Team Leadership, Naming Frameworks, Market Insights, Quality Assurance, Innovation, Data Analysis, Research Commissioning, Complexity Management, Intake Systems, Mentoring, Performance Management, Governance Structures, Competitive Intelligence

Industry

Motor Vehicle Manufacturing

Description

Orchestrate enterprise-wide nomenclature strategy across multiple concurrent programs, ensuring portfolio coherence and strategic alignment with business objectives Architect comprehensive naming frameworks that integrate business strategy, brand positioning, competitive intelligence, and global market insights to drive sustainable competitive advantage Lead and develop a high-performing nomenclature team, including hiring, mentoring, and performance management while establishing career development pathways and specialized expertise areas Executive stakeholder management and influence, presenting nomenclature strategies to senior leadership, securing buy-in for complex naming decisions, and navigating conflicting organizational priorities Design and optimize naming processes and methodologies, implementing scalable workflows, governance structures, and quality assurance protocols that ensure consistency across global markets Establish and govern naming architecture standards, creating enterprise-wide guidelines that enable portfolio expansion while protecting brand equity and ensuring trademark defensibility Drive innovation in naming methodologies, leveraging emerging technologies, cultural trends, and market intelligence to maintain competitive edge in nomenclature excellence Established and active employee resource groups Relevant experience leading nomenclature strategy in a large matrixed organization. 10+ years working in brand strategy and nomenclature brand side or agency 5+ years leading nomenclature projects brand side or agency At least 2 years working on the brand side in a direct stakeholder facing role Experience writing brand strategy/ naming briefs Experience in naming that spans hardware, software, products, services and experiences Concrete example of products that you've named Experience managing stakeholders in a matrixed environment Ability to commission research and analyze data Experience managing for complexity and volume Experience implementing intake systems

Responsibilities

Orchestrate enterprise-wide nomenclature strategy across multiple programs while ensuring strategic alignment with business objectives. Lead and develop a high-performing nomenclature team and design scalable naming processes and methodologies.