WHO WE ARE

The Kite Factory is an independent media agency that gives brands the best in Heart, Art, and Science to craft creative media ideas that deliver. With a rich heritage in measurement, TKF combines data-driven insights and craft planning to deliver media effectiveness that drives measurable growth for clients like David Lloyd, WaterAid, M&G Wealth, Lovehoney, White Claw, Triodos Bank, and Skin+Me, to name but a few.
We exist because we saw a gap in the market. A gap between ideas and measurement. Anyone can have a good idea, but they don’t necessarily know how to measure it. Conversely, just because you can measure things, it’s no guarantee you can have good ideas. Well, we do both.
We’re a dynamic team of creative visionaries, professional achievers, and data enthusiasts, all driven by a passion for delivering tangible results. Now with over 100 media specialists, The Kite Factory has experienced remarkable growth over the past five years. We’ve celebrated multiple new business and award-winning campaigns, earning the prestigious title of Campaign’s Independent Agency of the Year in 2023. Our workplace culture shines as we proudly rank among The Sunday Times’ Best Places to Work 2025. We are also an IPA Effectiveness Accredited agency, highlighting our commitment to effectiveness and how we embed Ideas That Deliver in our agency culture.

THE STRATEGY DIRECTOR ROLE

As a Strategy Director, you are a critical component in the agency’s relationship with our clients. You have the experience and confidence to sit with senior clients, understand their frustrations and their ambitions, and then translate that into actionable solutions in media. You are inquisitive and use that curiosity to uncover exciting insights that help you shape powerful strategies for clients. An excellent communicator, you can convey your ideas verbally and in writing and can take the lead on collating and shaping presentations to clients and colleagues alike and take them on the strategic journey you create. You will be able to share your skills and help grow talent, be that your direct report, or helping build the capabilities of individuals in the wider agency.
Clients included in this patch: NatWest Cushon, David Lloyd, Leigh Day, Skin + Me

KEY PEOPLE FOR YOUR ROLE

• Rik Moore – Managing Partner, Strategy
• Helen Radia – Managing Partner, Transformation
• Charley Day – Head Of Insight