Strategy & Business Development
Helsinki, Finland
Full-time
As our Strategy & Operations Manager, Global Marketing, you are responsible for driving efficient growth by providing data driven support in shaping and optimizing our global growth and marketing strategies. Your focus will be on various consumer topics such as customer acquisition, user activity, user retention, and new verticals adoption, on a global level.
Collaborating closely with Marketing Leadership and various stakeholders across the company, you will have the opportunity to obsess over our consumer growth, identify investment opportunities, and help ensure efficient budget allocation of spend to maximize our ROI, through rigorous monitoring of our key performance metrics.
Your ability to blend analytical problem-solving with business acumen and creative strategic thinking will be critical in steering our company toward sustained long-term success.

IN PRACTICE, THIS IS WHAT YOU’LL BE DOING AT WOLT:

• Collaborate with key leadership stakeholders to drive our Growth and Efficiency OKRs, focusing on areas such as New Customer Acquisition, Retention, User Activity, and Cost Per Acquisition (CPA)
• Evaluate the impact of selected marketing tactics, track our brand performance and develop our marketing funnel strategies (e.g. to improve the awareness and consideration of Wolt)
• Facilitate weekly business review meetings and collaborate daily with Regional Marketing Directors and Regional Heads of Strategy & Planning
• Provide data driven insights for the allocation of our marketing budget across various channels, funnel stages and incentives, both online and offline, in order to optimize the growth of the platform
• Manage global Business Development projects, such as building new investment frameworks and scaling them across the markets
• Lead and coordinate global acceleration initiatives driven by the growth and marketing teams to help ensure consistent execution, impact and follow-up
• Facilitate knowledge exchange and maximize performance by collecting and sharing best practices across different regions and markets