MAX PAY – DEPENDS ON EXPERIENCE:

$60,000.00 USD Annual

MINIMUM QUALIFICATIONS:

Associate’s degree and one (1) year of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

JOB DESCRIPTION:

Salary Range: $50,000-$60,000 per year; depending on experience
Do you love meeting new people and uncovering the real stories that make a place feel like they belong? Are you energized by the idea of inspiring future students through the authentic voices and experiences of those already creating and living their college experience? At Arizona State University, we believe in measuring ourselves not by whom we exclude, but by whom we include and how they succeed. If you’re passionate about telling stories that reflect our community’s support, warmth, and ambition—and building systems that help those stories reach the world—then this role as Experiential Content Producer might be your perfect fit.
Academic Enterprise Communication (AE Comms) is seeking a dynamic and highly organized Experiential Content Producer to join our collaborative team. This new position plays a pivotal role in capturing and curating authentic student and faculty stories to enhance the university’s recruitment efforts.
The ideal candidate is a charismatic connector and a meticulous organizer—equally skilled at engaging people as they are at structuring digital assets. This role bridges storytelling and systems, ensuring our content authentically reflects student life while being future-proofed for digital asset management and AI integration.

DESIRED QUALIFICATIONS:

• Bachelor’s degree in communications, marketing, digital media, journalism, or related field
• Strong interpersonal and communication skills, with the confidence to approach and engage new people in a friendly and welcoming manner.
• Demonstrated ability to manage logistics for multi-person, multi-location projects.
• Strong organizational skills and attention to detail.
• Experience in project coordination, content production, marketing, or event management.
• Experience working in higher education or with youth audiences.
• Familiarity with digital asset management systems and metadata tagging.
• Basic understanding of video/photo production workflows.
• Knowledge of AI tools or interest in emerging technologies in media and marketing.
• Portfolio or examples of prior storytelling, recruitment, or coordination projects (optional but appreciated).
• Demonstrated ability to manage logistics for multi-person, multi-location projects.
• Strong organizational skills and attention to detail.

• Talent Outreach & Coordination
• Identify and recruit current students and faculty to participate in photoshoots, video interviews, and other storytelling initiatives.
• Build relationships across campus to source compelling voices from various communities and disciplines.
• Attend university events and experiences on campus to capture authentic student experience, this will entail nights and weekends and travelling to all of ASU’s campuses.
• Coordinate scheduling, logistics, and location planning for photo and video sessions in collaboration with photographers and videographers.
• Collect and manage model releases in compliance with university policies.
• User-Generated Content Recruitment
• Actively encourage students to submit self-captured content (photos, videos, testimonials) through targeted campaigns and direct outreach.
• Develop incentives and engagement strategies to maintain a steady stream of student-submitted content.
• Digital Asset Management & Metadata
• Create and maintain metadata documentation systems for all visual assets, ensuring they are tagged accurately with context, permissions, usage rights, and more.
• Collaborate with the team to organize and optimize assets for use in future communications and AI-assisted platforms.
• Process & System Development
• Develop repeatable workflows for talent sourcing, production scheduling, and asset cataloging.
• Identify and implement tools or platforms to streamline asset intake and documentation.
• Cross-Functional Collaboration
• Work closely with writers, designers, photographers, and communication strategists to align content production with recruitment messaging goals.
• Attend events and on-campus experiences to capture spontaneous student stories when appropriate.