Student Recruitment & Marketing Manager / Specialist, based in Ho Chi Minh

at  Khne Logistics University gGmbH

STUDENT RECRUITMENT & MARKETING MANAGER

Location: Ho Chi Minh City, Vietnam
Key Areas: Student Recruitment, Marketing, Social Media, KLU Saigon
Are you passionate about education and international learning environments? Kühne Logistics University (KLU) is looking for an (experienced) Student Recruitment and Marketing Manager with base in Ho Chi Minh City to support our team in Southeast Asia. Your mission will be clear: convince prospective students to choose KLU and our exceptional study programs in business, management, supply chain management, and data science. Starting date: as soon as possible!

WHO WE ARE:

Founded in 2010, Kühne Logistics University (KLU) is a private, internationally accredited business school headquartered in Hamburg, Germany, specializing in logistics and supply chain management. We are currently expanding our global footprint to Southeast Asia, where we are establishing KLU’s first international branch campus in Vietnam’s bussing business and logistics hub, Ho-Chi-Minh-City. In so doing, we follow our mission to contribute to local capacity building and knowledge transfer in the field of logistics, operations and supply chain management. Our programs are designed to prepare leaders for the supply chain challenges of a global business landscape.

YOUR QUALIFICATIONS

• Excellent People & Communication skills: You have excellent interpersonal skills, a deep understanding of what moves young talents in Southeast Asia but also their parents and families. You know how to excite people and have the organizational abilities to pull of events and marketing campaigns. You are a communications allrounder feeling comfortable on social media platforms and in front of public audiences.
• Social Media Expertise: Active on social platforms, you know how to engage and grow a digital community. Proficient in capturing and editing media directly from a smartphone, including video production and sound editing.
• Creativity and Trend Awareness: You enjoy coming up with new content formats and approaches, creating posts, videos, and graphics independently. You have an eye for spotting trends and understanding what resonates with audiences.
• Digital Fluency: Comfortable in the digital world, with a knack for using online tools to streamline work.
• Language Skills: You have excellent English and Vietnamese language skills.
• Vietnamese Work Permit: You have the right to work in Vietnam.
• Passion for Learning & Education: You have a strong personal affinity and passion for learning and development; working experience in higher education is a plus.
• Operations Mindset: You’re driven to initiate and own projects and processes with a proactive approach to working independently and developing creative solutions and initiatives, you feel comfortable to navigate dynamic environments.

DESIRABLE QUALIFICATIONS:

• University degree in communication, marketing, event management or other related field or related fields.
• Experience in international higher education, sales, student recruitment, marketing agencies, start-up environments or related contexts.

ABOUT US

Kühne Logistics University (KLU) – Wissenschaftliche Hochschule für Logistik und Unternehmensführung – is a private, state-approved university founded in 2010 and located in Hamburg’s HafenCity. KLU specializes in logistics and management, offering its students and doctoral candidates exceptional study conditions with a high degree of specialization. As a boutique university, KLU also provides advanced training for specialists and executives through its Executive Education programs, including seminars and summer schools. Employees at KLU work on exciting projects and take on challenging responsibilities in an innovative environment, contributing their skills to a strong team that drives the university’s development.
HELP Logistics, a non-profit subsidiary of the Kühne Foundation, was founded in 2014 to support humanitarian and development efforts through innovative supply chain and logistics solutions. Established by the Kühne family in 1976 in Switzerland, the Kühne Foundation is dedicated to advancing global logistics and knowledge transfer. HELP Logistics operates through five regional offices in Singapore, Jordan, Kenya, Senegal, and Germany, implementing impactful projects that strengthen supply chains and improve the lives of vulnerable communities worldwide

ABOUT THE ROLE:

You feel comfortable in an allrounder role combining student recruitment and marketing activities? Then this is for you:
As a Student Recruiter, the first point of contact for prospective students in Southeast Asia, building relationships, answering their questions, and helping them envision their future at KLU. Your goal is to convert interest into commitment, guiding students through the decision-making process and ultimately “closing the deal.”
As our Marketing (and Social Media) Manager, you’ll have a hands-on role in crafting KLU’s voice and digital presence in Vietnam. Working closely with the Communications and Student Recruitment teams, you’ll manage campaigns, create engaging content, and foster connections with local and international audiences. You’ll bring strong project and process management skills, an innovative mindset, and a passion for education and relations to create meaningful educational experiences for students and corporate customers from Southeast Asia.