We are deeply passionate about music, movies, TV shows, games, books, and apps. It’s a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products and services applies to our practices as well, strengthening our dedication to leave the world better than we found it. In this highly cross-functional role, you will collaborate with a wide range of teams, including marketing, product, engineering, design, legal, finance, and editorial. This role will manage the end-to-end process of conceptualizing, launching and optimizing growth initiatives for Apple TV+ targeted at new prospects, closely monitoring efficacy to provide insights on performance. This role requires the ability to consistently re-evaluate priorities, while keeping the cross-functional group motivated and goal oriented. To be successful, candidates should be customer-focused, highly analytical, team-minded, thrive in ambiguous environments, and love TV and entertainment.

DESCRIPTION

• Strategy Development: Own and evolve the prospect acquisition strategy, identifying key customer segments for growth across marketing and in app channels. - Performance Tracking: Monitor weekly business performance vs. forecast and manage cross-functional communications on performance. - Collaboration: Work cross-functionally with Analytics, Product, Creative, and Engineering teams to ensure seamless campaign execution and integration with the overall customer lifecycle strategy. - Testing & Experimentation: Design and run A/B and multivariate tests to understand the effectiveness of different approaches, offers, and messages. - Develop Initiatives: Partner with business strategic planning, analytics and finance to shape and manage strategic growth initiatives. - Project Management: Outstanding ability to understand project management, dependencies, scaling risks and influencing stakeholders to drive business results.

MINIMUM QUALIFICATIONS

• 8+ years of experience in subscription, direct to consumer companies.
• Experience scaling programs and initiatives globally, with a deep understanding of the nuances across subscription customer lifecycles.
• Strong project management capability with exceptional attention to detail.
• A strong analytical brain comfortable leveraging data and insights to inform strategic decision-making. Proficiency in using data analysis tools and techniques.
• BA/BS degree required.

PREFERRED QUALIFICATIONS

• Deep understanding of the video industry and streaming video in particular.
• Thorough understanding of integrating product, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution.
• Comfort working closely with Finance and Analytics teams to review and manage performance data.
• Excellent presentation, written and verbal communication skills; ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
• Excellent communication with the ability to influence and collaborate across cross-functional teams.
• Experienced in balancing multiple priorities, cross functional collaboration and work streams, working with limited resources.
• Outstanding ability to problem solve, develop creative solutions, and demonstrate resourcefulness.

Please refer the Job description for details