SUPERVISORY RESPONSIBILITIES

This position directly supervises several team members including a Media Assistant and Sr. Media Buyer and will provide mentorship to them.

Responsibilities:

• Take day-to-day ownership of all aspects of assigned accounts including client, agency and vendor communication as well as campaign budgeting, strategy, creation and optimization. Use team support for various tasks while also performing own hands-on execution.
• Use proven experience and success to manage Paid Social & SEM campaigns across Meta, TikTok and other social media platforms as well as campaigns within Google, Bing and YouTube.
• Use well-versed ability in performance marketing KPIs across B2B and D2C objectives: awareness, conversion, lead gen and online customer acquisition.
• Display and use understanding of client goals and performance to develop successful strategies (with the guidance of Digital Director) to exceed campaign expectations.
• Accurately launch, manage, and execute campaigns in Bid Management platforms, ensuring targeting, tracking and copy support client objectives.
• Effectively use in-depth understanding of how Paid Social, Search and Display campaign set-ups allow for maximum optimization and best business practices.
• Work collaboratively with counterparts across Data and Analytics, Media Buying Operations, Media Partnerships, and Digital Integration departments to ensure a unified approach to client success.
• Mentor team members to organize data into actionable insights and learnings.
• Monitor and analyze web-related data together with key metrics to make constant optimizations to campaigns.
• Provide bulletproof recommendations that factor in campaign goals, historical performance, benchmarks and potential issues.
• Assist with new business proposals and pitches.
• Function as spokesperson for AMS’s paid social and search capabilities