If you were in the Senior Demand Planner role now, here are some of the core activities you would be doing:

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• Owning the rolling 12-18 month demand forecast, balancing statistical rigor with business strategy
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• Setting and owning forecast accuracy targets and driving their continuous improvement
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• Defining the statistical forecasting approach and building the baseline models the team relies on
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• Leading the demand plan through the monthly Integrated Business Planning (IBP) cycle and driving consensus across stakeholders
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• Reconciling top-down financial targets with bottom-up SKU forecasts and influencing leadership on how to close the gaps
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• Shaping the volume outlook that drives Supply Planning’s capacity and build decisions
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• Leading process-development forums and advancing the maturity of how the team plans
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• Coaching and developing other planners, setting the standard for best practice across the team
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• Building demand curves and launch models for new products using analogs and market insight
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• Translating assortment launch plans into demand projections
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• Leading in-season performance management and driving corrective action
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• Integrating feedback from all markets, regions, and channels in a timely way so your demand plan captures the latest business trends
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• Leading scenario planning and risk management, anticipating demand risks and supply constraints before they surface
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• Influencing and aligning cross-functional partners — Merchandising, Supply Planning, Inventory Planning, Allocations, FP&A, and eCommerce to deliver results