SVP - Marketing at ixigo

Gurugram, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

07 May, 26

Salary

0.0

Posted On

06 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Stewardship, Data-Driven Performance, Marketing Campaigns, Customer Acquisition Cost, Customer Lifetime Value, Go-To-Market Strategy, Product Innovation, Strategic Partnerships, Market Research, P&L Management, Team Leadership, Emotive Storytelling, Cross-Functional Teams, FMCG, D2C, Travel Industry

Industry

technology;Information and Internet

Description

Company Description Launched in 2007, ixigo is a leading online travel company based in Gurugram, India. Our AI-enhanced travel apps help Indian travelers navigate the complexities of travel planning and booking through innovative technology and AI-first solutions. Our platform spans travel utility and bookings across train, flight, bus and hotel bookings, and we are a publicly listed company (NSE:IXIGO). Job Description We are seeking an SVP - Brand Marketing to redefine how the world travels. You will blend data-driven performance with emotive storytelling to scale our brand, dominate the market, and own the end-to-end journey for the modern traveler. Role & Responsibilities 1. Brand Stewardship & Narrative Architect the brand’s positioning, visual identity, and voice to resonate across diverse travel markets. You will ensure the brand isn't just selling "commodities" but is seen as a trusted companion throughout the entire traveler journey—establishing a premium or value-driven identity that stands out. 2. Integrated Multi-Channel Growth Orchestrate high-impact, 360-degree marketing campaigns (spanning Performance, Social, PR, and Influencer channels). Your goal is to move beyond transactional marketing to build a cohesive ecosystem that drives top-of-funnel awareness and converts high-intent travelers into confirmed bookings. 3. Data-Driven Performance & LTV Optimization Own the marketing tech stack and analytical framework to measure real-time ROI. You will optimize the balance between Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV), leveraging first-party data and CRM tools to predict travel patterns and drive repeat business in a low-loyalty industry. 4. GTM & Product Innovation Strategy Partner with Product and Engineering to lead Go-To-Market (GTM) strategies for new features (e.g., booking tech, fintech layers, or ancillary services). You will translate technical product updates into compelling consumer benefits that improve the user experience and drive app adoption. 5. Strategic Partnerships & Ecosystem Growth Identify and negotiate high-leverage partnerships with airlines, hospitality groups, credit cards, or local influencers. These alliances should serve as "force multipliers" for the brand, expanding reach into new demographics and creating exclusive value for our customers. 6. Competitive Intel & Trend Forecasting Serve as the internal expert on the travel landscape. You will synthesize market research and competitor moves to pivot strategies ahead of industry shifts—such as the rise of "slow travel," sustainable tourism, or AI-integrated trip planning—to ensure the company maintains a first-mover advantage. 7. Commercial Leadership & P&L Accountability Lead, mentor, and scale a world-class marketing organization while maintaining P&L accountability. You will align the marketing budget with the company’s broader commercial goals, ensuring every dollar spent is an investment in scalable, sustainable growth. Requirements 15+ years of marketing experience with 6+ years in a C-suite or VP role within high-growth B2C travel or Consumer tech. Proven track record in FMCG, D2C, travel, hospitality, or OTAs, with deep knowledge of seasonal demand and market trends. Expert-level command of CAC/LTV modeling, multi-touch attribution, and modern MarTech stacks (CDPs, CRMs, and GA4). Ability to marry high-velocity performance marketing with emotive, world-class brand storytelling. Experience recruiting and mentoring high-performance, cross-functional teams of marketers. Strong P&L management skills and the ability to align marketing output with broader commercial and board-level goals. Additional Information Our Culture: ixigo is proud to have built an entrepreneurial culture that has become a folk-lore in the startup ecosystem. One in every four ixigems has gone on to build successful startups and companies. Our cultural values of integrity, empathy, ingenuity, awesomeness, and resilience have stood the tests of time and we’ve built a fun, flexible and creative work environment that is driven by people with a high degree of ownership. You will get to work with some of the smartest folks in the Indian startup ecosystem, and solve some of the toughest problems for the next billion users by using bleeding-edge technologies. Oh, and we have an awesome “play” area, great chai/coffee, free lunches (yes, they exist!) and a workspace you will fall in love with.

Responsibilities

The SVP - Brand Marketing will architect the brand’s positioning and lead integrated marketing campaigns to enhance brand awareness and drive bookings. They will also optimize marketing performance through data analysis and manage strategic partnerships to expand the brand's reach.