SVP, Marketing at TripleLift

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

16 Feb, 26

Salary

350000.0

Posted On

18 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Product Marketing, Team Leadership, Cross-Functional Collaboration, Brand Development, Marketing Analytics, Strategic Partnerships, Executive Communication, Adtech Knowledge, B2B Marketing, Sales Enablement, Customer Retention, Performance Metrics, Market Positioning, Talent Development, Inclusive Culture

Industry

Advertising Services

Description

About TripleLift We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com. Our Team We are looking for a SVP, Marketing, reporting to the Chief Revenue Officer, to help us significantly increase our awareness globally and generate programs tailored to our largest customers and prospects. This person will be responsible for all things related to marketing both in the US and globally. Product marketing, field marketing, design and lead generation will report to this person. Responsibilities Marketing Strategy: Develop a comprehensive global marketing strategy that leverages current products and markets to drive consistent growth. Develop and execute segmentation strategies to retain and grow customers. Product Marketing: Act as the leading advocate for product marketing, ensuring the effective positioning, promotion and go-to-market strategies for TripleLift’s products and solutions. Drive a market-driven approach to customer needs, product launches and new market introductions. Produce compelling product marketing and sales enablement materials. Team Leadership: Attract, develop and retain strong talent. Instill best practices and continue to develop and structure a performance-based marketing team that efficiently executes on the organization’s goals. Help create an inclusive, dynamic working environment that brings out the best in the team. Cross-Functional Collaboration: Be highly collaborative and participate in defining the company’s overall strategy. Ensure collaboration and partnership with sales and sales enablement, product, finance and other functions. Brand, Messaging and Awareness: Be visionary in developing and refining the approach to TripleLift’s brand. Continually review and refine the company’s capability messaging and positioning to align with the market conversation. Marketing Analytics and Operations: Establish a set of key performance indicators (KPIs) and provide consistent reporting against the marketing team’s objectives. Ensure marketing systems infrastructure and data provide the right insights to support consistent growth. Strategic Partnerships: Build and nurture strategic partnerships with key industry players, agencies, publishers and technology providers to enhance the company’s market presence, reach and offerings. Requirements 15+ years experience in marketing roles Experience in senior leadership for B2B technology companies Knowledge of the adtech and martech industries and experience in marketing to brands, agencies, and publishers Demonstrated experience building and leading a team A background in working with product marketing, sales and technical services teams Excellent executive communication skills including the ability to summarize, present, and prioritize marketing initiatives Benefits and Company Perks Comprehensive Medical, Dental and Vision insurance Equity options 401(k) program Ongoing professional development Note: The Fair Labor Standards Act (FLSA) is a federal labor law of general and nationwide application, including Overtime, Minimum Wages, Child Labor Protections, and the Equal Pay Act. This role is a FLSA exempt role. US Jobs: The base salary range represents the low and high end of the TripleLift US salary range for this position. Actual salaries will vary depending on factors including but not limited to experience and performance. The range listed is just one component of TripleLift’s total compensation package for employees. Other rewards may include bonuses, an open Paid Time Off policy, and many region-specific benefits. Pay is based on various non-discriminatory factors including but not limited to experience, education, and skills. Benefits Available to Eligible Employees Include the following*: Medical, Dental & Vision Plans Flexible PTO 401k w/ employer match *Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment). Salary range transparency $275,000—$350,000 USD Life at TripleLift At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating. Learn more about TripleLift and our culture by visiting our LinkedIn Life page. Establishing People, Culture and Community Initiatives At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging. Privacy Policy Please see our Privacy Policies on our TripleLift and 1plusX websites. TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.

Responsibilities

Develop a comprehensive global marketing strategy to drive growth and retention. Lead product marketing efforts and ensure effective collaboration across teams.