JOB DESCRIPTION:

JOB TITLE: Symantec Product Marketing Lead EMEA
DIVISION: Strategic Vendor Alliances EMEA
JOB LOCATION: Europe - Frequent travel will be expected
REPORTS TO: Senior Director - Head of Broadcom Business Group EMEA

JOB DESCRIPTION

The Symantec Product Marketing Lead EMEA will be an expert in Symantec’s value propositions. You will be responsible for developing a deep understanding of the customer pain points, the competitor landscape and the market to create a clear, compelling narrative. You will play a pivotal role in driving product adoption, revenue growth, and market leadership for Arrow & Symantec. You will align business with key partners, conduct market assessments, and contribute to our success through creativity, commercial insight, proactivity, and commitment.

SKILLS

• Fluent in English
• Strong writing and communication skills
• Strong influencing and negotiation skills
• Senior relationship building

Product Strategy: Collaborate with cross-functional teams to define and refine product strategies. Ensure the product roadmap aligns with market needs and customer requirements.
Go-to-Market Planning: Develop and execute go-to-market plans for new products and features. This includes target audience definition, messaging, pricing, and sales strategies.
Market Research: Stay informed about industry trends, competitors, and emerging technologies. Conduct market research to identify opportunities and threats.
Messaging and Positioning: Craft compelling product messaging and positioning that resonates with the target audience. Differentiate Symantec’s solutions in a competitive market.
Content Creation: Oversee the creation of marketing collateral, sales tools, and digital content to support product launches and ongoing marketing campaigns.
Sales Enablement: Collaborate with the sales team to provide them with the necessary tools and training to effectively sell Symantec’s products.
Analytics and Measurement: Establish key performance indicators (KPIs) and regularly analyse campaign effectiveness. Use data-driven insights to help refine marketing strategies.
Customer Advocacy: Identify and cultivate customer advocates to promote Symantec’s products and solutions through case studies, testimonials, and references.
Symantec Evangelist and Keynote Speaker: Represent Symantec & Arrow as an evangelist at industry events and serve as a keynote speaker to promote our solutions and share expertise.

Other duties will include, but are not restricted to the following:

• Collaborate with Broadcom’s product management to understand customer needs and solutions, including future product offerings.
• Identify buyer personas and their challenges, explaining how our solutions meet their needs.
• Understand the market and differentiate Symantec from competitors.
• Create and implement launch and go-to-market plans across Europe with key stakeholders.
• Articulate and communicate the value of Symantec security solutions to our target audience.
• Contribute to EMEA’s Commercial new business sales strategy.
• Develop strategic relationships with key prospects and large existing customers.
• Work closely with all internal departments within Arrow ECS EMEA to achieve financial and business goals.
• Design and develop sales campaigns to target commercial customer whitespace.
• Develop sales plays to ensure continued adoption of Symantec products by Commercial customers.