GENERAL SUMMARY:

Vertex is seeking a talented leader to join our US Diabetes Business Unit to support our aspirations of bringing multiple potentially transformative cell therapies to people living with Type 1 Diabetes (T1D).
The Associate Director/Director, T1D Patient Finding Innovation will lead the strategy development and execution of key initiatives to determine how to best identify the right set of patients who may be eligible for cell therapies. They will need to employ data-driven and innovative customer-facing tools (HCP, Health System, Treatment Center, Patient) to achieve this, including partnering with third-party providers to execute rapid pilots to see what is successful. They will work closely with our HCP and patient marketing teams to pair these unique tools with our broader awareness and education activities. The successful candidate will have an ability to thrive in a fast-paced, innovation-focused environment, and have a problem-solving and analytical mindset. All activities will be executed within our privacy and compliance policies. This role will report to the T1D BU Head of Marketing.

KNOWLEDGE AND SKILLS:

• Proven ability to work with healthcare data sets and generate insights, and apply those insights to business problems/opportunities
• Experience evaluating and executing innovative provider or patient tools to drive brand strategies; knowledge of the array of tools and technologies that can achieve patient finding goals
• Specialty product launch experience is preferred
• Analytical mindset, with ability to make strategic recommendations, monitor performance, and adjust
• An entrepreneurial and innovative spirit, with an ability to develop creative solutions to complex problems; can drive execution with a high sense of urgency
• Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch
• Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team
• Strong written communication skills, presentation delivery, and interpersonal skills to be effective in a team environment

EDUCATION AND EXPERIENCE:

• Bachelor’s degree required
• Minimum of 8 years marketing, consulting or agency experience in healthcare/biopharmaceuticals, or an equivalent combination of experience and education
  

  LI-KW1

• Leverages primary and secondary research, and various data sets to develop clear, actionable insights that accurately inform appropriate patient finding strategies
• Partner with our data science and business information teams to develop innovative data models (e.g., claims, CGM, consumer) as needed that can help predict or identify potentially eligible patients for educational efforts
• Assesses the landscape of innovative third-party providers and tools (e.g., EMR, point of care, diabetes management platforms, workflow tools, etc.) that can help accelerate patient finding efforts across stakeholders (endocrinologists, treatment centers, health systems, patients), and prioritize a subset for pilots and tools for implementation
• Work closely with our data science, technology, business information and marketing teams to pressure test ideas, and determine best paths to successful implementation and measurement
• Collaborates with internal Legal, Compliance, Privacy, Medical, and Regulatory partners to ensure initiatives are well structured and withing guidelines
• Develop robust KPI plans to understand what tools are having an impact, and determining which ones are worth continuing to invest in; evaluate ROI and pivot agilely where needed
• Create detailed implementation plans and execute pilots with partners within budget and on time; operate with a sense of urgency and flexibility to adjust
• Work cross functionally to ensure initiatives are in synch with the integrated launch and brand strategy, and joined up with functional partners
• Develop strong partnerships with cross-functional teams to support business goals and engage above role including close partnership with the marketing and field counterparts
• Role models and instills a culture of compliance focused on ethics and integrity in all we do; all initiatives will be done in an aggregate and de-identified manner and consistent with our privacy policies, and instilling trust within the community